Ann Arbor, MI, August 12, 2012 --(PR.com
)-- Ann Arbor-based 3.7 DESIGNS expands with the hiring of Tom Gluszk (Glu-zick) as Digital Director. Gluszk brings a wealth of experience in search engine optimization, pay-per-click advertising and website analytics. Gluszk’s duties are focused on generating sales and leads for 3.7 DESIGNS clients. This includes optimizing website content, managing pay-per-click campaigns, developing social media strategies and online media buying.
Gluszk holds a BA in Psychology and Political Science from the University of Michigan. With a keen interest in decision-making and a passion for digital marketing, Gluszk developed a system for understanding consumer behavior and the variables that influence decision-making. He now applies this system to all digital campaigns, increasing their effectiveness exponentially. “Knowing who your customers are is the first step to understanding how purchasing decisions are made, you really have to put yourself in their shoes – even if they don’t fit well initially,” said Gluszk. “The next step is taking a hard look at your website – ask yourself what the purpose of your site is, and determine whether it is truly designed with your clients’ needs in mind.”
When asked about his favorite part of being the Digital Director at 3.7, Gluszk responded: “Meeting with our clients to help them achieve their business goals and working with our incredibly knowledgeable crew.” CEO Ross Johnson had this to say about Gluszk coming on board: “Tom is bright, forward thinking and passionate about what he does. We are excited to improve our service offerings and provide better results for our clients.”
About 3.7 DESIGNS
3.7 DESIGNS is a boutique digital marketing firm that places strategy first. A focus on solutions rather than tactics helps clients address real world problems by integrating technology and design. 3.7 DESIGNS is located in Ann Arbor, Michigan and works with clients worldwide. For more information about 3.7 DESIGNS, visit their website at http://3.7designs.co