Charlotte, NC Web Design Company, The Idea People, Identifies Emerging Web Technologies for Business Websites

Charlotte, NC, August 13, 2012 --(PR.com)-- “We are leading a new web design paradigm shift for our Charlotte business clients that focuses on engaging their web visitors with emerging technologies via smartphones, tablets and traditional desktop platforms,” said Jay Joyce, president of The Idea People in Charlotte, NC. “Consumers and B2B demographics are rapidly adopting new technologies and custom applications to devour fresh and highly-relative content for their business and personal consumption.”

Web Technology Trends Businesses Should be Using;

Increased use of smart devices. Smartphones, tablets, e-readers and mobile technologies are skyrocketing in distribution to the masses. All of these new devices are creating new demand for custom apps, streaming video, social networking and volumes of fresh, highly-relative web content.

Taking it to the cloud. Hosting web applications and web software in the cloud will quickly become the go-to solution for Charlotte business web sites. The Idea People recently launched a national e-commerce website for an auto parts company that has over 1,000 products and thousands of product combinations. “For faster website speed and faster transaction processing for their customers, we turned to Amazon Web Services (AWS) in the cloud and integrated their hosting solution,” said Joyce.

Web design built around content. The massive revolutionary algorithm adjustments that Google is making has led web design companies to adjust web design techniques to accommodate more content-driven pages. “Website content is the number one element that smartphone, tablet and mobile users are demanding because their devices are always on and always connected,” said Joyce. Custom content for business websites is where web design will live. Start to think like websites as mini content search engines for your business’ unique product or service.

Video, video and more video. The use of video as a content marketing tool has exploded in 2012. “We are advising our clients to heavily consider developing video content marketing as a vital component in their content marketing moving forward,” said Joyce. “Smartphone and tablet users love to stream video content because it engages every sense that they have.” As web designers, The Idea People are adjusting our page layouts and development to accommodate video content of all sizes.

Responsive web design. Responsive web design configures itself to the device that is accessing the website. In essence, responsive web design scales the website to match the device and screen size. This is the largest web design trend to affect business websites moving forward.

The Idea People are leading Charlotte, NC business clients with these emerging technologies by combining web design, custom software development, fresh content marketing, and heavy social media integration provided under one roof,” said Joyce. “Our clients need this type of digital integration from one company and one source to provide them with speed to market and on-going custom support and development.”

To learn more about leading web design trends for your company, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com for a private business meeting.