Launched to Help Small Businesses Harness the Power of Online Video

Dublin, Ireland, August 17, 2012 --( HighAndes, the company behind trakAxPC, have announced the launch of their new online small business resource centre, The trakAxBusiness website provides small businesses with the resources and tools to create unique marketing videos from conception to final distribution. The site shows companies how to use online videos to promote and market their business, products, and services.

Video tutorials on the site demonstrate how companies can create their own online marketing videos using affordable equipment and the trakAxPC multimedia editing suite. These tutorials highlight simple methods and principles for shooting and editing promotional videos. Topics covered include basic camera and lighting techniques, editing and video production using trakAxPC, optimising video with Search Engine Optimisation, video distribution and more. The site also features practical real-life examples of trakAxPC being used by businesses, as well as detailed blog entries that provide inspiration on the types of video businesses can create along with ideas for promoting videos online.

According to Catriona Barry, General Manager of HighAndes, “In these tough economic times, small businesses with limited marketing budgets are looking at inexpensive alternative ways of promoting their products and services. With online marketing videos becoming more prevalent and quality HD camcorders available at affordable prices, represents an essential resource for organizations looking to develop a sophisticated media presence within a small-business budget.”

The launch of coincides with the release of the updated version of trakAxPC, a professional multimedia editing suite. New features in this upgrade include support for popular file formats such as AVCHD and .MOV, as well as a new photo slideshow creation tool.

HighAndes Limited, the company behind trakAxPC, is headquartered in Dublin, Ireland. It develops, distributes, and licenses sophisticated multimedia-creation software and professional content bundles for PCs and mobile devices. As well as their PC product trakAxPC, HighAndes has also created trakAxMobile, a sophisticated multimedia editing suite for mobile phone devices.
Colm Barry