Schenectady, NY, August 18, 2012 --(PR.com
)-- Business owners in New York’s Capital Region will soon have an easier time finding an HVAC contractor to tackle furnace repair, water heater installation and repair, and other heating and cooling services in their commercial spaces. Locally owned business BTU Heating & Cooling, Inc., which also offers industrial and light residential HVAC service, is working with local online marketing firm Prospect Genius to boost its Web presence. The move is intended to help Schenectady-area companies and residents locate BTU Heating & Cooling quickly and easily when conducting an Internet search.
In today’s digital age, people are relying more and more on the Internet to gain information about services and products they wish to purchase. In fact, according to the Pew Internet & American Life Project, as of December 2011, 47% of American adult Internet users relied primarily on the Web to learn about local businesses, including service providers like heating and cooling contractors. With Prospect Genius’s help, BTU Heating & Cooling will improve its marketing efforts online and, ideally, grow its customer base as a result.
Prospect Genius’s primary marketing tactic is a process called search engine optimization, or SEO. By incorporating commonly searched industry-specific keywords and phrases into BTU Heating & Cooling’s Web site copy, Prospect Genius can help the site perform better on search engine results pages. Schenectady-area business owners who query a major search engine such as Google, Bing, or Yahoo! using keywords like “furnace repair,” “heat pump installation,” and “air conditioning service” should now encounter BTU Heating & Cooling among the top search results.
“Studies have shown that sites at the top of the results page get the most traffic,” says Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “For small businesses, that increase in Web traffic can translate into new customers, as people learn about the company and what it has to offer. By improving its Web visibility and accessibility, BTU Heating & Cooling has the opportunity to reach out to prospective customers who might not have learned about the business through another medium.”
BTU Heating & Cooling, Inc. provides superior commercial and industrial HVAC service throughout the Capital Region. They specialize in water heater, furnace, air conditioner, boiler, and heat pump installation and repair.