Wichita, KS, August 24, 2012 --(PR.com
)-- INVISTA’s CORDURA® Denim fabric is a key ingredient in the new Crag Denim Pant and Crag Denim Capri from French outdoor apparel and equipment company Millet. The designs, available in Spring 2013, will feature stretch CORDURA® Denim fabric made with LYCRA® fiber for extreme durability and excellent freedom of movement. Winning the 2012 OutDoor Industry award, the Crag Denim Pant and Capri are specifically designed for sport climbing and are technical and rugged with a lifestyle vibe, offering a modern climbing experience.
“The CORDURA® brand team joined with Millet to marry both durability and style in the Crag Denim Pant and Capri,” said Cindy McNaull, global CORDURA® brand and marketing director. “The combination of Millet’s new generation climbing inspired design and heritage of CORDURA® brand fabric technology help to make this garment ideal for today’s avid climber.”
Meeting the unique demands of climbing enthusiasts in high-intensity environments, both the Crag Denim Pant and Capri were developed with essential details in mind. The use of CORDURA® Denim fabric provides the authentic look, comfort and feel of traditional 100 percent cotton denim with the built-in, long-lasting durability of CORDURA® fabric, while the LYCRA® fiber component helps to provide freedom of movement. The Crag Denim Pant and Capri have a flat waistband with loops, are harness compatible, have a crotch panel for extensive scope of movement, preformed knees, two hand warmer pockets, two back pockets, chalk bag and even a toothbrush pocket.
“We recognized the value of using highly durable materials to create long-lasting products. Especially in the climbing environment, it’s crucial that garments hold up in harsh conditions,” said, Isabelle Menis, textile climbing product manager at Millet. “CORDURA® Denim fabric featuring LYCRA® fiber technology was a natural choice for the new Crag Denim Pant and Capri because of its combination of exceptional durability, high strength and outstanding comfort.”
Jeans made with CORDURA® Denim fabric live up to the brand’s high durability standards, and when tested opposite comparable weight traditional 100 percent cotton denim, are four times more abrasion resistant.* Millet designers selected stretch CORDURA® Denim fabric for its rugged durable performance and exceptional abrasion resistance. Offering ‘Durable Fabrics for Durable People,’ CORDURA® brand fabrics align well with Millet’s design of ‘True Products for Real People.’
The Crag Denim Pant and Crag Denim Capri will be available in Black Walsh and in sizes small to XXL. To learn more about Millet, their new Crag Denim Pant and Capri, as well as CORDURA® fabric technologies please visit http://www.millet.fr/en/ and http://www.CORDURA.com.
* Based on comparable weight testing of 465 g/m2 denim fabrics.
Millet gives apparel and equipment to mountaineers since 1950. Alpinism, climbing, hiking, trekking, ski, fast hiking are covered by the Millet range composed by jackets, pants, fleeces, soft shells, technical underwear, beanies, gloves, backpacks, ropes, sleeping bags, climbing shoes and shoes. For all practitioners, whether mountaineers, climbers, adventurers or sport walkers, satisfaction is achieved through the perfect match of product and terrain. MILLET’s pledge – to design “true products for real people” – is constantly strengthened at our base camp: Chamonix, in the heart of the mythical Mont Blanc Massif. That is where MILLET anticipates sporting trends and tests its products to earn validation. And where the actions of committing, accelerating, adventuring and ascending perfectly convey the spirit that drives each world of our disciplines.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.