The Pradeep Dadha Group Launches, an Innovative New Online Shopping Concept for Jewelry

Wilmington, DE, August 26, 2012 --( The Pradeep Dadha Group of Companies, a global $100M+, multi-vertical e-commerce company, announces the summer 2012 launch of GemLN, a new online jewelry emporium offering an expertly curated selection of fine and fashion jewelry. Transcending the typical jewelry site, GemLN is fashioned as a jewelry-only department store, allowing consumers to take an online “stroll” through virtual branded salons, as well as explore individual pieces by category, style and gemstone.

“GemLN is more than an online retailer, it is an experience meant to immerse the consumer in the visual and technical beauty and value of jewelry,” says Company Founder and Group CEO, Pradeep Dadha.

Created to cater to the jewelry consumer’s needs from a myriad of style, price and occasion perspectives, GemLN has sourced collections and individual items from a pool of global design talent, including Betty Lou pendants, Cheriste charms, and Tresara and JeJolie statement jewelry. In addition to these brands, each with its own distinctive look, GemLN offers an enticing array of earrings, bracelets, necklaces, rings, bands, and charms that range from trend-driven to timeless. There is also a well-edited variety of bridal jewelry. Prices range from $low to $high.

To achieve an intimate shopping experience, jewelry is displayed against a white background with specialized zoom capabilities so consumers can gain a close and personal view of craftsmanship and fine details. There is also a virtual “try-on” option to help users envision what the pieces look like when worn. Consumers looking for further information can refer to GemLN’s JEC, Jewelry Education & Care guide, a comprehensive tutorial on the terminology, origins and care of metals, gemstones, diamonds, and pearls. More enhanced site features will be added in the future, as well as a blog.

Pradeep Dadha explains, “It’s important not only to be coveted for our product selection and ability to help consumers build their personal jewelry collection, but also in what comes next, from ease of navigation to order processing and fulfillment. That’s where we shine.”

For more information on GemLN or to view the jewelry, visit
Mathew john