General Membrane S.p.A Announces Introduction of EagleXtra APP Modified Bitumen to U.S. Market

Renowned Italian Roofing Manufacture Expands Global Operations to United States

Boston, MA, August 29, 2012 --( General Membrane S.p.A, a leading Italian manufacturer and distributor of waterproofing membranes, enters the U.S. market with the EagleXtra line. The first products launched will be EagleXtra APP-Smooth/Granular for heat welded applications and EagleXtra Smooth/Granular Self-Adhered (SA). Founded in 1993, General Membrane has products in over 60 countries and represents 40% of total production. The American distribution group, Complete Coverage, will oversee the sales and distribution of EagleXtra in all 50 states.

For heat welded applications, EagleXtra APP Smooth/Granular is a composite reinforcement of glass and polyester, a premium actactic polypropylene resins compound and specially formulated asphalt. It can be used for roofing, reroofing and flashing applications, and as a heat-welded cap sheet. EagleXtra APP Smooth/Granular can be applied directly over an acceptable substrate or can be used as part of a multi-ply system. It exceeds all minimum ASTM standards for tensile strength, puncture resistance and flexibility.

For applications where torching is undesirable or prohibited, EagleXtra Smooth/Granular SA membranes are made from high quality, self-adhered elasto-plastomeric APP-smooth/granular roofing membranes. The membranes have excellent dimensional stability to ensure high performance with no waterproof surface shrinkage, even in case of roofing subjected to high thermal stresses. EagleXtra SA meets stringent standards for tensile strength, elongation at break and tear strength.

“Italy has been on the forefront of modified bitumen technology development since the late 1960’s,” said Randy Zaleski of Complete Coverage. “This rich legacy, combined with forward looking technology, has allowed us to create a premium mod bit product that will be very competitive in the U.S. market.”

Both EagleXtra APP Smooth/Granular torch applied and EagleXtra Smooth/Granular SA are made from the same exacting standards as General Membrane’s European line and specifically contractor-tested for the U.S. market. The products will be available in Fall 2012. For more information, please visit:

About General Membrane
General Membrane has manufactured and distributed waterproofing membranes for more than two decades in over 60 countries. The company is built around the principles of quality, flexibility and innovation and has consistently invested in research and development. General Membrane is committed to providing solutions of the highest quality through continuous laboratory analysis and an unwavering attention to detail. General Membrane is focusing on the environment through the development of waterproofing and photovoltaic integrated systems for the production of clean energy in accordance with the ISO 14001 standard. For more information, please visit:

About Complete Coverage
Established in 2010, Complete Coverage is a sales and distribution group formed by seasoned industry executives. The group's goal is to source the best building materials from around globe and to deliver them to the U.S. market. For more information on the group and its’ offerings, please visit:
Complete Coverage
Anne Mueller
603 545 1626