Tacoma, WA, August 30, 2012 --(PR.com
)-- Vehicle owners in Tacoma will soon have an easier time locating a qualified window repair technician when they have a chip, crack, or other issue with a window or windshield. Thanks to a new partnership with online marketing firm Prospect Genius, locally owned company Microchip Auto Glass, Inc. is making its Web site easier to find via online search. The team at Microchip Auto Glass hopes the move will help them better meet Tacoma’s windshield crack repair, auto glass replacement, and power window repair needs.
Prospect Genius helps market small businesses in their local communities by improving each business’s search engine ranking. Search engine use is one of the most popular online activities, according to the Pew Internet & American Life Project. In fact, on any given day, up to 59% of Internet users visit a search engine to find information, including info about local products and services. In order to reach out to those search engine users, a locally owned company like Microchip Auto Glass must have a Web site that is not only attractive and informative, but also performs well on search engine results pages.
Through a process known as search engine optimization (SEO), Prospect Genius is working to ensure that when Tacoma-area car, truck, or bus owners look online for a local auto glass replacement or repair technician, they’re presented with Microchip Auto Glass among the top results. SEO involves incorporating location- and industry-specific keywords into Web site copy in order to make the site appear in the results for Internet searches using those keywords. Going forward, if a Tacoma resident queries a major search engine such as Google, Bing, or Yahoo! using keywords such as “car window repair company” and “chipped windshield repair,” he or she should encounter Microchip Auto Glass’s Web site.
“Studies have shown that sites in the top two or three search engine results listings get the most clicks, and it’s our job to get Microchip Auto Glass as close to those coveted slots as possible,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Once Tacoma’s vehicle owners find Microchip Auto Glass online, the business can truly show what it has to offer.”
Microchip Auto Glass, Inc. specializes in windshield crack repair, power window repair, and other auto glass repair and replacement needs in Tacoma. Since 2009, the company has offered quick turnaround times and low prices.