Pittsburgh, PA, August 30, 2012 --(PR.com
)-- Homeowners in Pittsburgh will soon find it easier to reach a qualified appliance repair professional to conduct refrigerator repairs, dryer repairs, and other appliance repairs and installations. Thanks to a new partnership with online marketing firm Prospect Genius, locally owned All Appliance Repair has taken steps to make its Web site more prominent. This move will introduce this appliance repair business to more members of the local community to help better meet Pittsburgh’s appliance repair needs.
On any given day in early 2012, some 59% of American Internet users visited an online search engine, according to the Pew Internet & American Life Project. Overall, more and more people are relying on search engines to locate necessary facts and information, including information on local businesses such as appliance repair service providers. That’s why it’s vital for a small business like All Appliance Repair to have a Web site that’s not only actively maintained and full of useful information, but also that performs well on search engine results pages. Studies have shown that sites in the top several search results get the most traffic, while sites further down the page or several pages into the results may not get seen at all.
Prospect Genius is using a process known as search engine optimization, or SEO, to boost All Appliance Repair’s search engine ranking. The goal is to get All Appliance Repair as close as possible to those coveted top results slots for relevant searches in the Pittsburgh area. Going forward, when local homeowners query a major search engine such as Google, Yahoo!, or Bing using keywords such as “refrigerator repairs Carnegie PA” or “washing machine repair in Mount Lebanon,” they’ll be more likely to encounter All Appliance Repair’s Web site.
“In today’s digital age, small businesses need to look into search engine optimization in order to remain competitive in their industry and their area,” says Matt Gallo, a senior Internet marketer for Prospect Genius. “For All Appliance Repair and homeowners in Pittsburgh, it’s a win-win scenario: The business has a chance to broaden its customer base, while area residents gain quicker and easier access to appliance repairs.”
All Appliance Repair has more than 27 years of experience providing expert appliance repair service. The company is pleased to offer refrigerator, dishwasher, washer/dryer, and air conditioner repair and installation in and around Pittsburgh.