Rubio’s® Launches New Blackened and Grilled Seafood Dishes

Latest Menu Items from San Diego-Based Restaurant Feature Sustainable Tilapia

San Diego, CA, August 30, 2012 --( As part of its continued efforts to provide guests fresh, flavorful dishes with a Southern California flair, today Rubio’s Restaurants® introduces two new offerings to its expansive coastal cuisine selection. Rubio’s invites fans and friends to meet the Regal Springs® Blackened Tilapia Taco and the Regal Springs® Grilled Tilapia Taco. Created and developed by founder Ralph Rubio and the Rubio’s culinary team, both fish tacos represent the brand’s unwavering dedication to unique, high-quality, craveable seafood options.

Designed to ignite guests’ taste buds with mouth-watering flavor, the tacos feature sustainable house- blackened or grilled Regal Springs tilapia served on a warm stone-ground corn tortilla. Both tacos are dressed with a mild salsa, Rubio’s famous chipotle white sauce and are finished with a topping of serrano slaw for a flavorful burst of heat.

“At Rubio’s, we create dishes with flavors that represent our love of coastal living,” said Ralph Rubio. “We take great pride in our use of fresh ingredients and our commitment to sustainable seafood. With the rapid growth in the popularity of tilapia, we wanted to bring it to our expanding seafood menu, to offer guests a rich, premium quality fish at an exceptional value. Throughout the creation of tilapia recipes, we worked to showcase the fish and complement its flavor by keeping the accompaniments simple and delicious.”

Rubio’s dedication to creating enticing seafood recipes began when Ralph Rubio took his first bite of a fish taco in Mexico more than three decades ago. Realizing he had tasted something truly special, he began to develop his own recipe. In 1983, Rubio’s opened its first store, a walk-up location in the San Diego neighborhood of Mission Bay. Since then, Rubio’s has sold more than 150 million fish tacos and expanded its menu to include seafood ranging from shrimp and wild salmon to seasonal Langostino lobster and wild Alaska Pollock. In addition to certified sustainable seafood, Rubio’s also offers chargrilled marinated chicken and steak, “no fried” pinto beans℠, salads, hand-made guacamole, and a variety of proprietary sauces – all prepared daily.

Starting today, long-time fans and newcomers alike are invited to stop in to any of Rubio’s locations to get a taste of the Regal Springs Blackened Tilapia Taco and the Regal Springs Grilled Tilapia Taco.

For more information on Rubio’s or to find a location near you, visit: Fans can also join in the conversation on Facebook at and Twitter at

About Rubio’s Restaurants:
The first restaurant was opened in 1983 in San Diego by Ralph Rubio and his father, Ray, who started the fish taco phenomenon that spread across the nation. Today, Rubio’s menu has grown from The Original Fish Taco® to include additional chef-crafted seafood recipes that feature shrimp, wild salmon, and ono. In addition to certified sustainable seafood, Rubio’s offers chargrilled marinated chicken and steak, salads, hand-made guacamole, “no fried” pinto beanssm and a variety of salsas, and proprietary sauces that are prepared daily. Rubio’s is headquartered in Carlsbad, Calif., and operates 196 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit
Jesse Garner
949 436 3398