Miami, FL, September 12, 2012 --(PR.com
)-- Baby Abuelita Productions, creator and distributor of iconic Hispanic singing grandparent dolls and children’s media, announced today that it has closed a deal to rapidly expand its product line and sales through a licensing agreement with Kids Preferred, LLC, one of the world’s largest plush toy manufacturers.
“This strategic partnership brings an opportunity to grow our sales by bringing new ethnic versions of our beloved grandparent characters to untapped domestic and global markets. Kids Preferred also has a depth of experience in developing and manufacturing high quality items that are cost competitive and we are honored to be included along with their other highly respected licensed brands," said Carol Fenster, CEO and co-creator of Baby Abuelita.
The deal also brings growth opportunities to Kids Preferred by expanding their catalog to include a unique line of culturally relevant dolls and books that resonate strongly with the two fastest growing markets in the U.S.; Hispanics and Seniors. With their long family history in the toy business, Kids Preferred is the perfect home for a line of dolls that is all about cultural preservation and traditions.
“The Kids Preferred team is pleased and excited to add these unique dolls honoring grandparents to our product line,” said Laura Perks, Vice President of Marketing for Kids Preferred. “Millions of grandparents the world over will have the opportunity to enhance the lives of their beloved grandchildren through the emotionally charged gifting which Baby Abuelita brings to the hearts of all who purchase these wonderful products! We look forward to working with the Baby Abuelita Productions team to expand and enhance the line!”
About Baby Abuelita Productions
Winner of numerous children and parenting awards including NAPPA, IParenting, Mom's Choice and Creative Child, Baby Abuelita Productions offers a collection of unique dolls, books and home animated videos that keep Hispanic culture alive and relevant by making it easy and fun to share traditional Spanish language lullabies. The "Grandma" and "Grandpa" dolls are modeled after typical Latin American grandparents and preserve musical traditions gone but not forgotten for all generations of Hispanic families. http://www.babyabuelita.com
About Kids Preferred, LLC
Kids Preferred, LLC is an award-winning division of KPI, founded to serve the specialty, juvenile, gift and better department store trade. The Company's distinctive soft and plush toys and gifts are marketed under the Company's own Kids Preferred™ brand and through licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, The World of Beatrix Potter™, Biscuit™, Classic Pooh®, Disney's Winnie the Pooh®, Elmer, Goodnight Moon, Greenzys™, Guess How Much I Love You™, Harley-Davidson®, Label Loveys™, Madeline™, Martha Speaks™, pat the bunny®, Smarty Kids™, The Snowman™, Spot™ and The World of Eric Carle™. http://www.kidspreferred.com