America's Floor Source Launches New Website

Columbus, OH, September 13, 2012 --( America’s Floor Source, one of the nation’s largest flooring retailers, recently launched its next generation website:

With its modern design aesthetic, vibrant images, and user-friendly features, the website launch is a key component of the company’s marketing strategy centered around better satisfying the needs of its rapidly growing retail customer base.

Customers can use several tools on the site to assist them with the flooring selection process. One tool, “Flooring Ideas by Room” recommends flooring types based on the room where it is to be installed, while the “How to Select Flooring” guide offers customers a side by side comparison of each flooring product category, complete with the products’ pros and cons, care requirements, and average price ranges.

The site features an extensive product catalog across all flooring categories, with high-resolution product images, room scenes, and detailed specs. In addition, once a customer has found a floor that suits his or her needs, he or she can easily schedule an in-store or in-home Mobile Floor Source appointment online.

The “Locations” section of the website contains detailed location pages where customers can find the contact information, operating hours, and maps for each America’s Floor Source showroom. Customers can even submit an inquiry to a specific showroom by using the “Have a Question” tool.

The website also includes a section dedicated to the Mobile Floor Source, a convenient in-home shopping service that allows customers to coordinate hundreds of flooring samples with their home’s décor and furnishings. The section walks customers through the scheduling process and explains what to expect on the day of their Mobile Floor Source appointment.

“Our new website is not only a better representation of our brand, but it also enables our customers to easily access the tools and information they need to make an informed flooring purchase decision,” said America’s Floor Source owner and CEO, Jason Goldberg.

The new is sure to serve as a valuable resource for today’s busy consumer who uses the internet to research product options and gain confidence in the company they select to do work in their home.

About America’s Floor Source
Since 2000, America’s Floor Source has been providing quality flooring products and professional installation services to homeowners, homebuilders, property managers, wholesalers, and business owners throughout the Midwest. The company’s relentless commitment to customer satisfaction, competitive pricing, and sustainable business practices are what has and will continue to distinguish it from its competition. For more information, visit
America's Floor Source
Kristan Sock