Memphis, TN, September 14, 2012 --(PR.com
)-- No one really knows when soap was created. The earliest evidence dates back to around 2800BC. But today we now know it as those colorfully packaged bars with a fragrance that fills the soap aisle of the grocery store.
With a market dominated by mega giants how does a small upstart soap company break into a market that has spent billions of dollars on marketing, promotion and advertising? Make the product with all natural ingredients and package it in a unique way.
In addition to offering soap in the traditional bar sizes, the YesterYear Soap Company of Memphis TN now offers their soap as a full ‘loaf’ which includes a specially made soap cutter and a bamboo cutting board. This distinctive method of presenting their soap allows consumers to cut a fresh bar from their loaf any time they need one.
According to their website, buying soap by the loaf has other practical uses. “This is a great addition to the guest bath. You wouldn't give your guests a dirty towel so why offer them a used bar of soap? Your visitors can cut their own bar of fresh, colorful and all natural handcrafted soap.”
The YesterYear Soap Company also goes to great lengths to create fragrances such as Honeysuckle, Lilac, Lavender and even ‘Mountain Air’ which they say will remind you of the ‘fresh smell of a cool mountain breeze’.
In order to keep customers coming back, they also offer limited edition seasonal runs such as ‘Pumpkin Spice’ for fall and ‘Candy Cane’ during the holiday season.
But marketing soap by the loaf is not enough. They also go to great lengths to insure that each bar is made of all natural ingredients. Organic shea butter, palm oil, coconut oil and essential oils for a natural fragrance set them apart from the ‘massed produced’ grocery store soap.
The principle ingredient in all of their soap products is shea butter which is a natural, healthy alternative to the chemically-laden ingredients found in commercial soaps and moisturizers. This organic butter is extremely effective as a moisturizer due to its high fatty acid content and anti-inflammatory properties from vitamins A and E.
By offering unique packaging, eliminating harsh chemicals and coming up with fresh fragrances, the company hopes to make inroads into the soap market that perhaps has room on the shelf for one more product?
For additional information:
YesterYear Soap Company