SAPPHIRE Technology Complements Product Offering for Digital Signage with PowerScale™ Audio/Video Extenders

Introduction of HDMI over CATx transmitter/receiver kits provides end-to-end solution to integrators.

Shatin, Hong Kong S.A.R., September 13, 2012 --( SAPPHIRE Technology Ltd., a leading manufacturer and global supplier of innovative IT products, today introduced the PowerScale™ series of audio/video extenders: the SAPPHIRE PowerScale EX100 and SAPPHIRE PowerScale EX40. These HDMI over CATx transmitter/receiver kits ensure first-rate distribution of uncompressed audio/video signals at optimal distances.

“Our objective is to remain attentive to our integrator base,” says Adrian Thompson, VP of Marketing, SAPPHIRE Technology Ltd. “Complications can all too easily arise when disparate technologies are combined in an attempt to deliver a complete solution. In a continued effort to simplify the process of selecting and integrating digital signage components, SAPPHIRE has introduced the PowerScale family of extenders. We may now ensure compatibility among our growing range of products—even when displays are installed at a considerable distance from the player.”

The SAPPHIRE PowerScale EX100 is an HDMI over CAT 5/5e/6 transmitter/receiver kit featuring support for HDMI source control via bi-directional IR pass-through and Full Duplex RS-232, auto equalization and full 3D. This HDCP-compliant extender is a perfect complement to the expanding offering of SAPPHIRE digital signage players and player components, such as the SAPPHIRE EDGE HD3 player PC and range of multi-display graphics cards. Capable of delivering audio, video and control signals with zero degradation at distances of up to 100 meters (330 feet), the SAPPHIRE PowerScale EX100 supports resolutions up to Full HD 1080p, Deep Color, and 7.1 channel digital audio.

A cost-effective solution for projects requiring the transmission of audio and video signals over CATx at a maximum distance of 60 meters (200 feet), the SAPPHIRE PowerScale EX40 transmitter/receiver kit features HDMI Deep Color, full 3D and HDCP compliance.

For further information on SAPPHIRE PowerScale HDMI over CATx extenders, please visit:

Availability and pricing

Samples of the SAPPHIRE PowerScale series of extenders are currently available to qualified integrators. Please contact a SAPPHIRE Pro AV sales consultant for information regarding pricing and availability:

About SAPPHIRE Technology Ltd.

SAPPHIRE Technology Ltd. is a leading manufacturer and global supplier of a broad range of innovative technologies for PC enthusiasts, home users and professionals. Its origins in graphics hardware design and manufacturing, the extensive SAPPHIRE product range has since grown from state-of-the-art graphics add-in boards—for which SAPPHIRE is recognized as the premiere AMD partner—to include motherboards, mini PCs, external graphics expanders, and Professional AV products. Founded in 2001, SAPPHIRE is a privately held global company headquartered in Hong Kong. Further information can be found at:

SAPPHIRE and SAPPHIRE product names are registered trademarks.

All trademarks acknowledged.
SAPPHIRE Technology Ltd.
Erin Polka
(514) 694-8028, ext. 104