Denver, CO, September 15, 2012 --(PR.com
)-- Pixorial Inc., a video storytelling platform that empowers people to edit and share their personal videos, is leveraging Denver marketing agency 90octane to build a strategic online marketing campaign targeting people looking for simple video editing software.
90octane will use search engine optimization (SEO), pay-per-click (PPC) advertising, email and social media tactics to drive qualified traffic to Pixorial.com and increase new account registrations. The agency will also standardize Pixorial’s analytics practices and help the company expand its in-house expertise through digital marketing training.
"Although for over five years Pixorial has been working to solve the complicated issues surrounding the need to make online video storage, editing and sharing truly easy for everyone, we’re in a market space that’s getting crowded with new startups looking to cash in on consumers’ desire to create cool videos," said Laura Higgins, senior vice president of sales and marketing for Pixorial. "I look to 90octane to help us ensure that Pixorial is consistently taking advantage of bleeding-edge online demand generation tactics – because I know they're experts. The wonderful thing about 90octane is that they go above and beyond to understand their clients."
Additionally, 90octane has promoted account coordinators Tiffany Houkom, Jake Lanier and Kyndal Carolus to senior account coordinators. Along with executing SEO, PPC, social media, lead generation and lead nurturing programs, each will be responsible for thought leadership and innovation on a specific marketing tactic. The agency also promoted Leslie Norgren from account supervisor to account director.
About Pixorial Inc.
Pixorial is the video storytelling platform that empowers you to create, share and collaborate on your videos. It's never been this simple to organize, edit, and enjoy your favorite video moments old and new. With Pixorial, everyone is a storyteller. Bring your video stories to life on the only video platform winner of the Computerworld Laureate award. For more information, visit www.pixorial.com.
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com or follow @90octane on Twitter.