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MediPurpose Names MED Alliance Group as Exclusive Distributor in the Midwestern U.S. for New babyLance Heel Incision Device

St. Charles, IL, September 15, 2012 --( MediPurpose(r), a master distributor and manufacturer of medical devices, today announced MED Alliance Group, Inc. as its Midwestern U.S. regional distributor for its new babyLance(r) infant heel incision device.

MED Alliance Group will distribute babyLance in 14 states throughout the Midwestern United States.

They will join two other exclusive regional distributors. Last month, MediPurpose announced that Kentec Medical of Irvine, California will distribute babyLance heelsticks in 15 states throughout the Western United States, and that KOL Bio-Medical Instruments of Chantilly, Virginia will distribute babyLance in 22 states Eastern United States.

Introduced last month, the new babyLance infant heel incision device is a fully redesigned version of MediPurpose's original safe, easy and effective heelstick device.

Used by neonatal caregivers to collect blood samples from infants, the new babyLance features an ergonomic design to provide a secure and stable grip. Combined with a redesigned trigger mechanism, the device is easy to activate, helping to deliver a consistent incision without touching the baby's tender nerve fibers. The product is now available for sale and distribution through MediPurpose's new partners.

MED Alliance Group will be distributing both versions of the babyLance heelstick device:

* The babyLance(r) BLN (Newborn), which delivers an incision depth of 1.00 mm.

* The babyLance(r) BLP (Preemie), which delivers an incision depth of 0.85 mm.

"We are pleased to announce the MED Alliance Group as our exclusive Midwestern regional distributor," said MediPurpose Executive Vice President and CCO Michael Riddle. "Their neonatal focus and excellent reputation makes them the perfect choice to represent babyLance in this region. Combined with Kentec and KOL Bio-Medical, we believe we have the strongest possible team selling our product nationwide."

For more information about babyLance -- including pricing and no-cost product sample requests -- please visit

About MED Alliance Group

Based in St. Charles, Illinois, MED Alliance Group has more than 350 years of combined medical device sales and distribution experience.

MED Alliance Group's strategy is to offer suppliers and customers a premium, customized sales and distribution solution. As an ISO 13485:2003 certified organization, MED Alliance Group embraces quality and is always looking for ways to improve.

For more information about MED Alliance Group, please visit

About MediPurpose

Founded in 1999, MediPurpose is a leading medical device company headquartered in Singapore, with offices in the United States and Europe.

Known for its popular babyLance(r) heel incision device, SurgiLance(r) safety lancet and MediPlus(tm) advanced wound care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.

MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.

For more information about MediPurpose's medical products and solutions for inventors, innovators, manufacturers and distributors, please visit
Contact Information
Derek Rudnak

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