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The $10 Trillion Prize is all about showing the western multinationals the way to tap large consumer markets in two fastest growing economies of India and China.

Ahmedabad, India, September 17, 2012 --( The $10 Trillion Prize: Captivating the Newly Affluent in China and India, a book jointly written by Michael Silverstein, Abheek Singhi and Carol Liao, and slated for release on 22 September 2012, is an extremely insightful look into market segmentation of Indian and Chinese consumer market, based on BCG’s market research.

The book predicts as good as $13 trillion of annual revenue in the two countries by the year 2020, owing to the healthy consumerism prevailing there at the moment. China leads the consumer market for automobiles, motorcycles, shoes, mobile phones and many categories of luxury goods and holds second position as regards the market for home appliances, consumer electronics, jewelry and internet use is concerned. The Indian consumer market too is growing by leaps and bounds.

These fastest growing economies of Asia hold out considerable opportunity to the western multinationals to tap these markets provided they know their consumer interests inside out. This book proposes to supply exactly this information to them by segmenting the market on the basis of wealth, education, attitude, geography, age and gender. Add to this exercise the detailed profiling of the consumers of the two nations – their routine life and all that it includes. This particular element of the book renders the reading quite pleasurable by offering glimpses into the lives of such memorable characters as Mr #19, the Harvard girl and Mrs. WX Liu. It also shows how to attract these Chinese and Indian consumers. Get your copy of The $10 Trillion Prize: Captivating the Newly Affluent in China and India and learn the secret of how to win them.

About the Author

The authorship of The $10 Trillion Prize: Captivating the Newly Affluent in China and India includes Michael Silverstein, Abheek Singhi and Carol Liao. Of these, Michael Silverstein is the head of the Boston Consulting Group, engaged on global consumer practice at his Chicago office. The main sphere of his activity is largely focused on serving his clients in matters related to retail and consumer packaged goods. Insight into consumer needs and satisfaction, and helping the growth of big consumer companies is his forte. He has also co-authored Trading Up and Women Want More.

Abheek Singi heads BCG’s India consumer practice from the company’s office located in Mumbai.

And Carol Liao presides over the company’s consumer practice from his Hong Kong based office.
Naresh Koshti
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