Helps Consumers Prepare for Difficult Times

Provo, UT, September 22, 2012 --( As summer drought continues and the Gulf Coast cleans up the remnants of flood waters, a new website offering ideal and affordable emergency preparation solutions is launching. was created as a place for people to find all their emergency preparations in one location. Visitors will find daily deals, free tips and advice from experts on emergency survival, as well as high-quality emergency preparedness products.

“We’re trying to help people be ready for any emergency situation,” said Peter Neuenswander, sales director for “Customers can get advice on how to prepare—not just with food, water and supplies, but wilderness survival tips, product reviews, and emergency financial advice as well.”

The launch of coincides with National Emergency Preparedness Month. Throughout September, the site will feature regular blog posts on emergency preparedness and survival skills. It will also donate one serving of emergency food storage to charity for every $10 in sales, and will be giving away over $1500 in high quality survival gear at the end of the month in the “Survival SuperBundle Giveaway.”

Susan Barnes of Saratoga Springs, Utah, recently learned the importance of emergency preparedness when the so-called Dump Fire got too close for comfort.

“We had to evacuate our home for several days, and it was in that moment I realized I’m not ready,” said Barnes. “These types of things are tragic, but you never expect to be affected.”

Products offered at include first aid, 72-hour kits, camping and survival gear, alternate power sources, and emergency food supplies.

About is an e-commerce website specifically designed with emergency preparedness in mind. Thanks to special relationships with manufacturers, is able to offer some of the lowest prices on top quality products. is designed to provide not only products, but information and expert advice on how to be more than prepared in a disaster.

To learn more about and its products, visit, or contact Denise Bruhns, Chief Marketing Officer, at 801-471-5387,
Denise Bruhns