Cincinnati, OH, September 24, 2012 --(PR.com
)-- Growth has been swift for CoupSmart over the last few years thanks to a unique suite of social marketing apps that solve the ROI problem faced by many social media strategists. Now, with a growing set of clients to serve and a marketing strategy aimed, in part, at converting more site visitors, the 3 year old startup is taking a fresh approach to their website to accomplish both of these goals. Having recently closed their Series A funding round, CoupSmart is quickly putting their growth plans into action to increase visibility and drive trial of their technology.
The website stands to play a rather large role in CoupSmart’s business going forward. In addition to easy navigation and a simplified pricing structure, the back-end system now provides agencies and do-it-yourselfers with an assortment of tutorials and additional content intended to make each social campaign a success. In addition to the support given to all users, Enterprise-level clients can still expect the details of each campaign to be handled by CoupSmart itself.
“Initially, our website functioned mostly as a place where potential clients could get a quick overview of our offerings before requesting more information,” says CoupSmart Founder/CEO Blake Shipley. “Over time, needs and opportunities have changed, and we want to maintain a focus on the user experience. Our objective with this redesign is twofold: to convert more leads through a clear explanation of our revenue-generating social apps, and to make it easy for clients to fully manage campaigns from the device of their choosing.”
Design team captain Andrew Murray had this to say: “We approached the new website with simplicity and usability in the front of our minds. We kept the pages clean and free of clutter, so the eye will be drawn to a specific image or text field. The colors are used sparingly to bring attention where we want it. Lastly, we implemented responsive design technology, so our clients can have the best experience with our system no matter what they are using to access it.”
The website is now fully optimized for mobile viewing, with responsive design delivering the same look and functionality to tablet users that they would enjoy on the desktop version. Over time, CoupSmart plans to A/B test certain features to make sure those that are performing best will be made permanent. The company will also be adding more video content, and expanding its back-end resource center for clients in the near future.
For additional information on the news that is the subject of this release, or to request a demonstration of CoupSmart’s technology, contact Sean Grace or visit http://www.coupsmart.com
CoupSmart is a social marketing system that allows businesses to bridge the gap between offline and online customers and create a measurable, recurring revenue stream from their social media efforts. CoupSmart was started to bring about the vision of making coupons that continue to work for businesses after distribution. The system focuses on collecting the right data from fans and then automating the remarketing process to deliver the right offer at the right time.