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Rivet & Sway

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Stylish Glasses for Women: Rivet & Sway Adds New Home Try-on Frame

Seattle, WA, October 03, 2012 --( Rivet & Sway, a new eyewear brand offering stylish glasses for women and free home try-on, today added its latest personality-rich frame to its designer eyeglass collection. The newest frame – named The Character Study – is a high-quality semi-rimless metal frame in fashionable metallic colors, and it is now available for purchase or to try-on at home through

The Character Study marks the 23rd frame for Rivet & Sway’s collection of high-quality eyewear available in a wide range of sleek styles and fashion-forward colors. Each frame comes complete with a back story as unique as the women who wear them, from the rebel inspired Rizzo, to the geek chic Je Ne Sais Quoi and free-spirited All Who Wander.

“The Character Study is Rivet & Sway’s fourth metal frame, and we named her for her ability to bring out anyone’s inner starlet,” said Ritzy Ryciak, a Personal Stylist for Rivet & Sway, which launched earlier this year. “As a semi-rimless frame, The Character Study works great on women with round or rectangular face shapes, and the cool metallic colors add depth and detail that highlight a woman’s skin tone and hair color.”

The Character Study is offered in three complexly rich color schemes that include a metallic matte frame and high-quality plastic arms. Color selections include the dark purple ‘Mardi Gras’ with bronze and lavender temples, deep black ‘Licorice’ with gray marble arms, and shimmering ‘Copper Penny’ gold with tortoise shell sides. As with all Rivet & Sway glasses, the frames are made with the highest quality, most durable metals, plastics and hinges, and automatically come with premium upgrades including ultra-thin “high index” lenses, glare free and scratch-resistant coatings and free two-day shipping for just $199.

Rivet & Sway invites women to try-on The Character Study in the comfort of their own home to confirm it is a personality fit before deciding to purchase – and, shoppers can even receive a professional opinion and style advice from Ritzy and her team through Rivet & Sway’s complimentary Personal Stylist service. The free home glasses try-on and personal stylist offering, which works via video chats, phone or email consultation, are both part of Rivet & Sway’s unique shopping experience, which enables women to select among dozens of Rivet & Sway frames, then choose their favorite three selections to be shipped to their doorstep in the free Home Try-On Kit, with no obligation to purchase.

Once shoppers have spent time with their potential picks, simply return the frames via pre-paid shipping at the end of the three-day trial period, and then place an order for their perfect pair. The new prescription spectacles will arrive in just one week, again with free shipping, taking all the pain points out of the typical prescription glasses shopping experience, which demands women make a selection on the spot while at an eye doctor appointment. Plus, all Rivet & Sway prescription orders come with a 60-day no-questions asked return guarantee.

“We are the only exclusively-women focused eyewear company offering this unique way to try-on glasses at home, plus a personal stylist to ensure our female fans make the best frame selection possible that will really make her shine,” said Sarah Bryar, Vice President of Product for Rivet & Sway. “We are taking all the hassle out of the traditional eyewear shopping experience, and replacing it with a stress-free, foolproof and fun new way – it’s an entirely new vision for eyeglass shopping!”

Rivet & Sway’s complete collection and more information is available at

About Rivet & Sway
Rivet & Sway is an eyewear brand and online shopping boutique focused exclusively on women’s prescription glasses. With their own line of high-end frames priced at $199 (including lenses) and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online as easy and fun as buying shoes and handbags. Shoppers can expect useful advice to find the perfect pair (or two or three) alongside free two-day FedEx shipping, free lens upgrades, all-inclusive pricing and a 60-day, no-questions asked return policy.

Media Contact:
Jessika Goldstein
Duo PR, for Rivet & Sway
206-456-3431 |
Contact Information
Duo Public Relations
Jessika Goldstein

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