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Innovation Direct, Inc.

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Innovation Directâ„¢ to Help Present Ray Doggie Bag Invention to Potential Licensees

Miami, FL, October 07, 2012 --( An innovative new product designed to bring great convenience to pet owners, the Ray Doggie Bag, has been developed by Jean Ray of Chicago, Illinois. The invention's unique design enables its users to clean up after their pets in an efficient manner.

Being a dog owner can be substantially rewarding in many ways, but can also present an inherent set of challenges. One presents itself on a daily basis, when the pet must be walked in order to among other things, eliminate waste. There are numerous ordinances and regulations in essentially every municipality that governs the proper disposal of pet waste, and the fines for not complying with these rules can often be considerable. Therefore, any product that can simplify this entire process will likely be met with a degree of interest.

With this in mind, the Ray Doggie Bag has been developed. The Ray Doggie Bag will offer considerable use and convenience. It will help prevent instances of leaving unsanitary pet waste in public locations and the path of others. Furthermore, the Ray Doggie Bag will help eliminate the chances of the pet owner coming into direct contact with waste, will save its users considerable time and hassle, and will allow pet owners to easily adhere to regulations regarding waste collection.

Ms. Ray now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the pet products industry are currently being targeted as candidates to eventually commercialize Ray Doggie Bag on a worldwide basis.

In April 2012, Ms. Ray contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Ray Doggie Bag to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about Ray Doggie Bag and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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