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90octane Hires Willow Smith, Lauren Morales, Dana Munson and Ariana Wolf

The Denver marketing agency hires four to its account management team to execute lead generation, lead nurturing and search engine marketing (SEM) campaigns.

Denver, CO, October 11, 2012 --( Conversion-driven marketing agency 90octane has hired two account managers and two account coordinators to its account management team. All will help strategize and implement search engine optimization (SEO), pay-per-click (PPC) advertising, social media, lead generation and lead nurturing programs.

Willow Smith joins the staff as a media account manager with four years of media experience. She was previously a media planner at TDA Boulder, where she planned, purchased and implemented both traditional and digital advertising campaigns. Prior to that, she was assistant media strategist at MEA Digital in San Diego where she was responsible for the purchase, implementation and stewardship of online media plans for clients such as, Oakley and L’Oréal. Smith earned her B.A. in Communications with an emphasis in advertising from San Diego State University.

Lauren Morales also joins 90octane as an account manager. She received her B.S. in Business Administration with a concentration in marketing from Xavier University before gaining experience as an interactive producer at The1stMovement. There, Morales worked with clients such as Dex One, Cisco and Xcel Energy. Most recently, she was an integrated producer at Karsh Hagan, where she was responsible for daily management of budgets, scheduling and guiding the level of quality for interactive project work.

The agency has also hired Dana Munson and Ariana Wolf as account coordinators. Both will assist in the execution of SEO, PPC advertising, social media, lead generation and lead nurturing programs for the Globus family of brands account.

Dana Munson was previously a digital communications manager at Rhythm of Life Consulting, where she started as an editorial and marketing intern. She was tasked with completing online marketing and public relations tasks for all clients. She also worked as a freelance web consultant for Media Buying Services, Inc. Munson graduated from the University of Colorado at Boulder with a B.A. in Psychology and Communication.

Ariana Wolf has five years of digital marketing and communications experience. Most recently she worked as a search specialist for Dex One and a freelance PPC optimizer for Trada, both in Denver. Wolf is Google AdWords and Google Analytics qualified and Microsoft Advertising accredited. Wolf graduated from the University of Colorado at Boulder with a B.A. in Political Science and is on track to receive her M.I.S. and Graduate Business Certificate in Digital Marketing from the University of Denver in 2013.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit or follow @90octane on Twitter.
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Rosemary Dempsey

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