Innovation Direct™ Set to Represent Pit Lock Collar Invention to Potential Licensees

Miami, FL, October 13, 2012 --( An innovative new product targeted at pet owners worldwide, the Pit Lock Collar, has been developed by Lydell Johnson of Houston, Texas. The invention's unique design allows dog owners to secure their pets in optimally effective fashion.

Dog owners certainly derive great enjoyment from their pets, but there are also a number of responsibilities and concerns that can present themselves. For example, the thorough securing of a dog is paramount, both for the safety of others and for the animal itself, which could become the victim of theft or wander off inadvertently if loose. Additionally, the more training a dog receives, the smoother and more rewarding the relationship with its owner and the outside world will tend to be.

With this in mind, the Pit Lock Collar has been developed. The Pit Lock Collar will serve to greatly reduce the chances of the theft of a dog. It will be made from durable nylon material, making it a wise long-term investment. Additionally, the Pit Lock Collar is capable of serving as a valuable tool in the training of the dog it is used on. It will also be available in a wide variety of sizes to suit different breeds.

The inventor has also developed a prototype of the Pit Lock Collar that he has utilized with success.

Mr. Johnson now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the pet products industry are currently being targeted as candidates to eventually commercialize Pit Lock Collar on a worldwide basis.

In May 2012, Mr. Johnson contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Pit Lock Collar to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about Pit Lock Collar and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231