New Yorkers Can Get a Headstart on Holiday Shopping with "Shop for Success"

The Second Annual Pop-Up Shop Offers Intimate Alternative to Department Store Shopping and Provides Exclusive Discounts on Designer Merchandise. All Proceeds to Benefit Dress for Success.

New York, NY, October 14, 2012 --(PR.com)-- New York City’s most fashionable young professionals will be able to get a head start on their holiday shopping next week with Shop for Success, the second annual, two-day pop-up shop hosted by Young Executives for Success, the volunteer branch of Dress for Success, on October 19 – 20.

Offering an intimate alternative to the chaotic department store crowds, Shop for Success provides exclusive discounts on new and vintage designer merchandise and gives insiders the chance to get this season’s must-have contemporary pieces, cocktail attire, shoes and accessories while contributing to a great cause: 100% of sales proceeds and donations go directly to benefit the career development and employment retention programs of Dress for Success. The inaugural Shop for Success event in 2011 raised over $50,000 for Dress for Success Worldwide—nearly 1,000 pop-up patrons shopped for “everything but the suit” from some of the world’s leading designers.

This year, attendees will be able to view and purchase items from such brands as:

· Agnes B
· American Apparel
· AMMARA
· Anyi Lu
· Bella Dawn Jewelry
· Bespoke
· Boutique 9
· Bonobos
· Calvin Klein Performance
· Coach
· FCUK-French Connection
· Gilt Groupe
· Kate Spade
· Kritt Jewelry
· Lafayette 148
· Lauren St. Julian Jewelry
· Liberation Denim
· Magaschoni
· MaidenForm
· Modcloth
· Oscar de la Renta
· Quincy
· Rachel Roy
· Ralph Lauren
· Rebecca Taylor
· Stuart Weitzman
· Theory
· TODs
· Vince Valentina Koya
· VKoo

“We are thrilled that Shop for Success is returning for a second year,” says Joi Gordon, CEO of Dress for Success. “Through career development programs and support, Dress for Success provides women with the inspiration, encouragement and practical tools to pursue their dreams and create better lives for their families. Shop for Success and its supporters help to make this possible.”

From 1 – 5 pm on Friday, October 19 and from 10 am – 8 pm on Saturday, October 20, the doors from Shop for Success open to the general public for a one-of-a-kind experience in shopping and philanthropy. On the evening of Friday, October 19 from 8 – 11 pm, Young Executives for Success will hold an exclusive VIP kick-off event, where guests and friends of Dress for Success will shop specially curated items and mingle with host committee members.

Tickets to the Friday afternoon event can be purchased for $100. Tickets for the exclusive VIP kick-off event can be purchased for $150 and also includes a one-hour preview of the sale items from 7 – 8 pm and intimate reception with our host committee, as well as a complimentary gift bag.

The Host Committee Includes:

Rachel Roy: Designer
Bobbi Brown: Founder and CEO of Bobbi Brown Cosmetics
Tiffany Dufu: The White House Project
Erica Frontiero: SVP, GE Capital
Caroline Ghosn: Founder, The Levo League
Liza Kindred: Founder of Third Wave Fashion
Kelly Hoey: Co-Founder and Managing Director, Women Innovate Mobile (WIM) Accelerator
Reggie Love: Former Special Assistant to President Barack Obama
Lauren Maillian Bias: Founder and CEO of Luxury Market Branding
Millana Snow: Founder of Serene City Retreat and Model Winner of Project Runway Season 8
Alexandra Wilkis Wilson: Founder and Chief Merchandising Officer, Gilt Groupe, Inc.

Shop for Success will be located at The Metropolitan Pavilion at 125 West 18th Street, #804, New York, NY 10011. More information can be found at www.dressforsuccess.org and tickets can be purchased via http://shopforsuccess2012.eventbrite.com.

About Dress for Success and Y.E.S!:
Dress for Success is an international not-for-profit organization that promotes the independence of disadvantaged women by providing them with professional attire, a network of support and career development tools. Young Executives for Success (Y.E.S!) is a volunteer branch of Dress for Success composed of female professionals whose nine-to-five jobs make it challenging to volunteer and connect directly with clients of Dress for Success. Y.E.S! members promote the mission of Dress for Success through volunteering and fundraising events, such as Shop for Success, that take place during off/after hours.

Contact: Katie Murphy
Dress for Success Worldwide
Senior Manager, Communications
(646) 532-1900
Katie@dressforsuccess.org
Contact
Dress for Success Worldwide
Katie Murphy
646-233-4944
www.dressforsuccess.org
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