Ho Chi Minh, Vietnam, October 17, 2012 --(PR.com
)-- According to a recent report by Socialbakers, there are 7.6 million Facebook users in Vietnam (9th in Asia and 27th in the world). LinkedIN has also become a popular platform in Vietnam for recruitment and B2B marketing with many local groups and formed, carrying out various networking and business activities. (HR Vietnam, Executive Search and Selection, etc).
Ann T. Way, former digital marketing manager at Vinarco and SECUDE, in collaboration with Chau Nguyen, product manager of SMEI Vietnam developed a programme that covers the basics of inbound marketing, which is what social media marketing, email marketing, blogging and mobile marketing are all about. The course, now delievered by Chau Nguyen, CME, CSE also stresses the significance of content marketing and community management, as well as the integration of social platforms like Facebook, LinkedIN, Twitter (not very popular in Vietnam), Youtube, Flickr, Blogs (Wordpress, Tumblr), and forums, etc.
After two runs in September and October, “Social Media Marketing Overview” by SMEI Vietnam has attracted participants of various backgrounds, namely marketing managers, brand managers, marketing officers, web developers, SMEs owners, and PR professionals. The next class is scheduled for October 29, 2012.
According to Dr Vo Thi Quy, CME, SMEI Vietnam Director of Academic Programs, Social Media Marketing Overview is a way for SMEI Vietnam to reach out to the marketing community in Vietnam by sharing new knowledge and best practices worldwide at an affordable fee (VND199,000) since one of the founding principles of SMEI global is “Knowledge sharing”. SMEI Vietnam has also launched a 6-session course offering a closer look at the role of a social media planner/strategist and practical tools for running a cost-effective social media campaign. First intake of this course is set to commence on October 20, 2012.