Lenexa, KS, October 17, 2012 --(PR.com
)-- PlattForm Advertising, a leading Internet marketing and enrollment-solutions provider for the postsecondary education industry, will present at the Missouri and Kansas Association of Private Career Colleges and Schools (MAPCCS and KAPCCS) Fall Conference, held Oct. 18-19 at Harrah’s Hotel and Casino in North Kansas City, Mo.
The presentation, “Death of the Desktop: Shifting Your Marketing Plan for Mobile,” will be given by PlattForm’s Director of Digital Media, Pete Amerio, and its Associate Director of Client Services, Casey Liddle, at 9:45 a.m. on Friday, Oct. 19.
According to a Gartner study, mobile devices are estimated to overtake PCs as the most common way to access the Web by 2013. Amerio and Liddle will provide conference attendees with valuable information on how to adapt their marketing strategy in order to remain competitive in the mobile space.
“Mobile is no longer the future of education marketing – the shift from desktop search to mobile is happening now,” said Amerio. “Because the mobile landscape will continue to evolve and expand, especially in the education space, it’s imperative to build a marketing plan that effectively reaches students where they’re searching.”
MAPCCS and KAPCCS is a professional organization dedicated to providing quality training for students to become successful employees in business and industry. The association also strives to foster goodwill between industry and proprietary education by instilling a feeling of pride, integrity, and high ethical standards in the performance of job duties and by also encouraging students to adopt positive attitudes toward personal, business, and social interactions.
For more information, please contact Melissa Cowan, Communications Specialist, at firstname.lastname@example.org or 913.254.6939.
PlattForm Advertising (www.PlattFormAd.com) is a full-service enrollment solutions provider with a focus on postsecondary education. Boasting an internal staff of more than 400 industry experts, the Kansas City-based firm serves over 4,000 colleges and universities, providing an array of marketing services including interactive lead generation; online marketing; search engine marketing; traditional media placement; and creative services. In 2012, PlattForm was ranked by the Kansas City Business Journal as the No. 1 agency in total revenue in the Kansas City metropolitan area for the second consecutive year. PlattForm, founded in 1989, is a division of Ad Venture Interactive.