Simplify the Digital Advertising Process with Newly Enhanced Campaign Creation Features

Charlotte, NC, October 23, 2012 --( 11Giraffes, smart business media, just released the newest campaign enhancements in the Cobalt Digital Signage system. By applying metadata tags to individual media files and media player locations, content may be automatically assigned and scheduled. “Our new tag-based scheduling campaign management tool will aid large brands and advertising networks in much more efficiently scheduling new media,” said Jim Marascio, Chief Technology Officer and Vice President of Operations at 11Giraffes.

Additionally, newly integrated tutorial videos are strategically located throughout entire digital media management system. These videos visually demonstrate to all users the basic “how-to” instructions of the campaign management and other software functionality. The innovative self-help video integration reinforces a key advantage of the Cobalt system – by adding to the visual simplicity of the user-friendly interface so everyone can easily navigate and create content quickly. “We’re very excited to continue the Cobalt service evolution in ways that improve the overall user experience, and support large-scale deployments,” said Marascio.

About 11Giraffes

Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (
Maria Nocik