Sergeant’s® Old West® Treat Line Introduces Oink-Oink-Q’s™ for Dogs

All Natural Pork Lung Chips

Omaha, NE, July 12, 2007 --( Sergeant’s Pet Care Products’ Old West® treat line now includes three types of all-natural lung chips: Baa-Baa-Q’s™ (lamb), Moo-Moo-Q’s™ (beef) and Oink-Oink-Q’s™ (pork).

Each product in the Old West “Q’s” line is made from natural animal lung, without any additives or preservatives. In addition, the products are low in fat and contain no soy.

Sergeant’s senior category manager Cindy Oelke says, “We find that our pet specialty customers really like these products, especially since they’re soft enough for older dogs to chew. Plus, they’re high in digestible proteins and they taste great, so dogs really love them.”

Sergeant’s Old West natural treats are slow-baked to lock in flavor and aroma and are easy to handle, making them an excellent training aid.

Baa-Baa-Q’s, Moo-Moo-Q’s and Oink-Oink-Q’s are available at pet specialty stores nationwide.

About Sergeant’s Pet Care Products

Old West Treat Company is a division of Sergeant’s Pet Care Products, Inc., based in Omaha, Neb. Sergeant’s is a leading supplier of pet supplies including fleas and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at


Release 0722
Sergeant's Pet Care Products
Jennifer Windrum