Allentown, PA, October 18, 2012 --(PR.com
)-- For Allentown residents who need professional trash removal, junk hauling, scrap metal removal, and other hauling services, help is on the way. Local hauling company Big Kids, which also offers snow removal and yard debris cleanup, is working with the online marketing firm Prospect Genius to improve its Web site’s visibility and accessibility. The goal is for home- and business owners in Big Kids’ service area to be able to find the company quickly and easily on the Web.
Many people looking for information online turn to Internet search engines such as Google, Bing, and Yahoo! In fact, a Pew Internet & American Life Project survey found that on any given day, up to 59% of Internet users visit a search engine. That’s why it’s vital for a small business like Big Kids to have a Web site that performs well on search engine results pages. Sites in the top two or three search results get the most clicks, while those links appearing further down the page or several pages back may never get seen by the people who need them most. That’s where Prospect Genius comes in.
Prospect Genius utilizes a process known as search engine optimization (SEO) to improve small business Web sites’ search engine rankings. The higher a site’s search engine ranking, the closer it appears to the top of results pages for relevant searches. That means that going forward, when home- and business owners in and around Allentown query a search engine using industry- and location-specific keywords like “snow removal in Bethlehem PA” and “trash removal Pottstown,” they’ll be more likely to encounter Big Kids’ Web site among the top results.
“In today’s digital age, a small business needs a Web site that’s not only active and informative, but that also performs well on search engine results pages,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Effective Web marketing, including SEO tactics, helps a business stay competitive in its area and its industry.”
Big Kids provides residential and commercial hauling services, including yard debris, scrap metal, and car removal. The company prides itself on offering some of the lowest prices in the Allentown area.