Harleysville, PA, October 18, 2012 --(PR.com
)-- For Montgomery County residents who need expert assistance with trash removal, help is on the way. Locally owned dumpster rental company King Can, LLC, which offers residential, commercial, and construction cleaning services, is working with the online marketers at Prospect Genius to improve its Web presence. The goal is to make King Can’s Web site easier to locate via a standard search engine query.
According to a December 2011 study conducted by the Pew Internet & American Life Project, some 47% of Internet users rely primarily on the Web to learn about local businesses, including service providers such as trash removal companies. That’s why a small business like King Can benefits from boosting its Web visibility and accessibility. By making its Web site easy to locate online, in addition to being an informative and easy-to-navigate resource, King Can has the opportunity to reach out to those prospective customers who might not learn about the business through print advertisements, television spots, word of mouth, or another medium.
Prospect Genius accomplishes its goal of making small businesses more prominent online thanks to a process known as search engine optimization (SEO). SEO tactics can improve sites’ search engine rankings, helping them to appear higher on the list of results for relevant search queries in their local area. For King Can, that means that Montgomery County–area queries to Google, Bing, and Yahoo! using keywords like “dumpster rental,” “junk hauling,” and “clean out help” should result in the searcher encountering King Can’s Web site closer to the top results. Studies have shown that sites in the top two or three search engine results get the most traffic.
“In our digital age, having an easy-to-locate Web site is a major key to small business success,” states Matt Gallo, an SEO expert for Prospect Genius. “By making King Can’s Web site more visible to the people who most need the services the business offers, we’re helping the company broaden its customer base and better serve its local community.”
King Can, LLC, is based in Harleysville and serves all of Montgomery County. The company offers dumpster rentals, garbage removal, debris removal, and other property cleanout services.