Seaford, NY, October 19, 2012 --(PR.com
)-- Oyster Bay-area residents in need of refrigeration repair will soon have an easier time finding a qualified, affordable technician on the Web. Thanks to a new partnership with local online marketing firm Prospect Genius, locally owned company Sprint Appliance & Refrigeration, Inc. is working to improve its Web visibility and accessibility. The move is intended to help Sprint Appliance & Refrigeration reach out to prospective customers in its community who need refrigerator repair, freezer repair, ice maker repair, and related services.
One of Prospect Genius’s primary goals is to improve Sprint Appliance & Refrigeration’s search engine ranking, helping the company’s site to appear higher on search engine results pages for relevant queries. According to studies conducted by the Pew Internet & American Life Project, as of early 2012, some 59% of Internet users visited a search engine on any given day. Those searches include people in need of service providers such as refrigeration repair specialists, which is why it’s vital for Sprint Appliance & Refrigeration to have a Web site that performs well on search engine results pages. Studies have shown that sites in the top two or three search engine results get the most clicks, and Prospect Genius will work to push Sprint Appliance & Refrigeration as close to those coveted slots as possible for Oyster Bay-area queries about appliance repair.
To accomplish this goal, Prospect Genius will implement a process known as search engine optimization (SEO). SEO involves incorporating industry- and location-specific keywords into a site to help the search engine algorithm to view it as extremely relevant for certain queries. In the case of Sprint Appliance & Refrigeration, the aim is for local residents who query major search engines using keywords like “freezer repair” and “Sub-Zero refrigerator repair” to be presented with the company among the top results.
“In our digital age, a small business needs a Web site that’s not only active and informative, but also high performing on search engines,” says Matt Gallo, an SEO expert for Prospect Genius. “SEO helps small businesses stand out online in a sea of competitors. That increase in visibility can lead to an influx of new customers.”
Sprint Appliance & Refrigeration, Inc. specializes in ice maker, freezer, and refrigerator repair for residential clients. The company strives to offer quality workmanship at affordable rates.