Reisterstown, MD, October 19, 2012 --(PR.com
)-- Home and business owners in the Baltimore area who need hardwood installation, refinishing, and repair will soon have an easier time locating the right flooring contractor for the job. Locally owned hardwood flooring business Flaherty Floors, which also offers laminate installation, has teamed with the online advertising firm Prospect Genius to improve its online presence. The goal is for people who need the expert floor contractor services the company offers to be able to find Flaherty Floors online with ease.
According to the Pew Internet & American Life Project, approximately 47% of Internet users rely primarily on the Web for information about local businesses, including service providers such as flooring companies. That means that without a Web site that’s prominent and easy to find, a small business like Flaherty Floors might miss out almost half of the people in its area who need the services it offers. By boosting its Web visibility, Flaherty Floors is reaching out to those Internet-savvy prospective customers who might not learn about the business through another medium.
A major part of Prospect Genius’s online marketing process is improving Flaherty Floors’ search engine ranking. The higher a Web site’s search engine ranking, the closer it appears to the top of the results page for relevant queries. By incorporating location- and industry-specific keywords into Flaherty Floors’ Web site, Prospect Genius will work to push the company’s site toward the top of those results pages where it’s most applicable. This process is known as search engine optimization (SEO).
“Going forward, when Baltimore-area home and business owners query Google, Bing, or Yahoo! using keywords like ‘hardwood installation’ and ‘flooring companies,’ they should encounter Flaherty Floors closer to the top of the results,” says Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “We’re hoping to get more eyes on the company’s Web site, and for those page views to lead to a surge of new customers.”