Thousand Oaks, CA, October 19, 2012 --(PR.com
)-- Homeowners in and around Thousand Oaks who need refrigerator repair, dishwasher repair, or washer/dryer repair will soon have an easier time locating the right appliance repair expert for the job. Thanks to a new partnership with local online marketing firm Prospect Genius, Thousand Oaks–based company Allstar Appliance Repair, Inc. is working to improve its Web presence. The goal is for it to be quick and easy for homeowners in need of appliance repairs to locate Allstar Appliance Repair, Inc. on the Internet.
According to surveys conducted by the Pew Internet & American Life Project, some 47% of adult Internet users rely on the Web for information about local businesses. Those Internet queries include searches for service providers like appliance repair professionals, which is why it’s important for a small business like Allstar Appliance Repair to maximize its Web presence. Part of making a company Web site into an effective marketing tool is ensuring that prospective customers can locate it without hassle, which is where Prospect Genius comes in.
Prospect Genius utilizes a process known as search engine optimization, or SEO, to improve small business Web sites’ search engine rankings. The higher a site’s search engine ranking, the closer it appears to the top of the results pages for relevant searches, meaning that searchers are more likely to see and click on the link. Going forward, when Thousand Oaks–area homeowners search Google, Bing, or Yahoo! using keywords like “refrigerator repair,” “oven repair,” and “dishwasher repair,” they’ll be more likely to encounter Allstar Appliance Repair’s Web site.
“Studies have shown that sites in the top two or three search engine results get the most clicks following the search,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By improving Allstar Appliance Repair’s Web presence, we’re helping the company both broaden its customer base and better serve its local community.”
Allstar Appliance Repair, Inc. has provided residential appliance repairs in and around Thousand Oaks since 1988. The company specializes in refrigerator, dishwasher, oven, washer/dryer, and other appliance repair services.