Cellairis Utilizes Star Power to Introduce Tweet Punisher, the First-Ever Analog Machine Enabling Consumers to Live-Test Product via Social Media

The Leading Wireless Accessory Company Demonstrates the Strength of the Shell Shock: G-Class™ Screen Protector with the Help of Multi-Platinum-Selling Singer/Songwriter, Justin Bieber, Allowing Customers to Try Before They Buy

Alpharetta, GA, October 25, 2012 --(PR.com)-- Cellairis, the world’s largest franchised wireless accessory company, introduces Tweet Punisher, the first analog machine enabling consumers to live-test a product via social media. The Tweet Punisher device itself is crafted from a 1940’s typewriter with keys intricately wired to type out the characters of any tweet posted with the designated hashtag, “#tweetpunisher”, while users observe via a live video feed on the Cellairis Facebook page. Helping to launch the Tweet Punisher to a large Twitter audience is Justin Bieber who will send the first tweet incorporating the designated hashtag.

A unique combination of old equipment and new media, the Tweet Punisher holds an iPhone in its type guide where the metal keys strike, making every tweet a live demonstration of the unparalleled strength of the Cellairis Shell Shock: G-Class™ screen protector. A screen struck without the screen protector shatters almost instantly, while a phone outfitted with the Cellairis Shell Shock: G-Class™ screen protector can withstand significantly more pressure.

“Cellairis is a lifestyle brand that seeks to engage with our customers in all aspects of life,” says Joe Ciardullo, Chief Marketing Officer of Cellairis. “We wanted to introduce a new and innovative concept that would both demonstrate our top of the line product, while also engaging our active social media fan base. We have consistently developed and tweaked products and services based on valuable consumer feedback on social media. We believe the Tweet Punisher takes our efforts one step further by allowing our customers to test our screen protectors in a fun and unique way before deciding to make a purchase.”

The Tweet Punisher illustrates Cellairis’ commitment to innovation in thinking and design—melding the old world technology of a typewriter with the cutting edge technology of the Shell Shock.

The Cellairis Shell Shock: G-Class™ screen protector is a highly durable screen protector made from impact resistant tempered glass. Its sleek and sturdy design offers protection without adding bulk, and the self- adhesive design is applied in one simple step, free of bubbles. Shell Shock: G-Class™ screen protectors retail for $39.99-$49.99 and are available on www.cellairis.com and Cellairis retail locations nationwide.

Cellairis continues to initiate strategic relationships and collaborations, paying special attention to the social media influence of their partners, such as Justin Bieber, owner of the second most followed Twitter account. Justin Bieber launched the collection, Cellairis by Justin Bieber, with the company in early June which includes a variety of cell phone cases, tablet cases and screen protectors, such as the Justin Bieber Shell Shock: G-Class ™ screen protector which will be put to the test in the Tweet Punisher.

Visit Cellairis’ Facebook page to view the live feed and watch for Justin’s tweet.

For more information, or to view video and hi-res images, please contact Kelly Kupper, Kelly@mmlpr.com

About Cellairis:
Offering a broad range of wireless accessories, Cellairis Franchise, Inc., based in Alpharetta, GA, recognizes the importance of image. Cellairis provides innovative and fashion-forward accessories, standing out from all the rest. Locations worldwide offer a vast selection of accessories, as well as providing specialty services, like phone repair, at mall-based kiosks and inline stores throughout North America and Europe.

Operating a unique franchise model, Cellairis delivers exceptional, personalized service online and at their convenient cutting-edge store locations. Recently ranked #7 on Atlanta Business Chronicle’s “Top Atlanta-based Franchises List,” Cellairis projects opening its 1,000th franchise unit by year-end. www.cellairis.com

Life Meets Mobile.
Kelly Kupper
(310)664-0600 ext. 4