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Black Suede Digital Says Facebook and Twitter Go Anti-Social - Loop Will Change That

The world is sick of just spending their time online and not having a social life. Loop is a 'snap social' app ready for the world who wants to get out there to meet people.

Sydney, Australia, October 26, 2012 --( Time Spent Online Can Be Detrimental to Human Interaction Says Loop Executives

The average global internet user currently spends more than 16 hours a month online – effectively a full waking day – with seven hours and 45 minutes of that on Facebook or Twitter according to the latest research from

“This is madness,” said Alexander Tassone, CEO, Black Suede Digital Pty Ltd. the developers of Loop a new social media app designed to encourage face-to-face meet ups with friends. “We effectively sacrifice one day a month to read about our friends and see pictures of their cats. People need to get out more, experience life and share moments with their friends in real time.”

“We have to stop this reliance on social media which encourages introspection and sends us towards a very lonely existence.” The new out and about app promotes being able to get in touch with “Active” friends and set up quick events on the go. It's one of the first “snap social” apps, which help bringing people together with quick events and meeting up.

So strong is Tassone’s view on the demise of face-to-face interaction, his company will release a new app on iPhone and Android, which is designed to bring people back together and enjoy a less anti-social lifestyle. Loop allows users to tell their friends where they are, what they are up to and who they want to meet. “The app is a tool to bring people together,” said Tassone. “You control the app, it doesn’t control you. Loop will release people from their reliance on traditional social media and put their lives firmly back in their own hands.”

Loop can be used to arrange meetings with colleagues, bring students together to work on research, friends who want to head out for a night on the town, family gatherings or unite people who have a similar hobby or interest they want to share. It will be a free app on all platforms, Loop can be used to bring anyone together at any time. It's up to you.

Loop also provides a new place to check out your friends' activities on the Loop notice board. Rather than listening to their daily rant about how stressful work is, you can see where they are, meet up and offer a helping hand in person.

Here are a few more recent stats you may not know: 25% of Twitter users have no followers or have never tweeted, 71% of the millions of tweets each day attract no reaction and more than 40% of Twitter users do not tweet anything at all, according to Beevolve.

“We have become voyeurs, obsessed with people’s mundane lives. We want to stand back, ignore their calls and not be disturbed. Loop is our way of halting the tide. Loop is my personal mission to bring people back together,” concluded Tassone.

You can join the campaign to bring the world back together, by visiting the official Black Suede website and getting to know them through their other social pages.

About Loop:
Loop is the new way to go out. Loop is about meeting friends after a rough day at work. Loop is about the coffee and conversation to get to the next part of the day. Loop is the final word before you get home. Loop is the real social network. Loop is Loop is Loop is Loop. Loop is the snap social app that will get you out of your house, your head out of your Facebook and out meeting people.

The question is Loop...are you in it?

For more information, please contact:

Alexander Tassone,
CEO, Black Suede Digital Pty Ltd
Black Suede Digital
Office: +61 2 9607 7000

For PR enquires contact

Harrison Engstrom,
Creative Director of Social Marketing,
Black Suede Digital
Office: +61 2 9607 7000
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Contact Information
Black Suede Digital
Harrison Engstrom

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