Boston, MA, October 28, 2012 --(PR.com
)-- Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, recently unveiled their new Look Book Feature with one of their premier clothing retailers, Tea Collection. This feature is ideally suited for ecommerce retailers in the apparel industry in order to display collections of items together in an appealing manner.
“Finding ways to visual represent outfits and item collections can be a real challenge for online fashion retailers,” says Milanie Cleere, Chief Marketing Officer of Upshot Commerce. “The Upshot Commerce Look Book allows Tea Collection to show children’s clothing to its best advantage, while upselling to customers in a smart, useful way.”
The Look Book offers a catalog-like experience for the customer, while providing a simple outfit creation method for the retailer in the back office. “Creating outfits in this extension is as easy as assembling items into a category,” says Neal Kaiser, founder and CEO of Upshot Commerce. “The end result, however, is a better user experience that is much more in tune with the way in which many consumers shop for clothing shoes, and other apparel items.”
Though simple and easy to manage, the Look Book is in fact custom designed for each Upshot Commerce retailer to meet with their specific business needs. “Every retailer is different and every business has unique needs and requirements—perhaps none more unique than retail fashion,” says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce. “We work with each retailer to customize the Look Book to meld with the requirements of their brand and business marketing strategy.”
About Upshot Commerce
Upshot Commerce, (formerly Make-a-Store) was founded by Neal Kaiser while studying computer science at the University of Massachusetts Amherst. He created one of the first ecommerce companies in 1994 and has been quietly been building and deploying ecommerce solutions since. A few years and several hundred clients later, Upshot is at the forefront of ecommerce innovation. Upshot Commerce is located in the wicked cool city of Salem, MA.
The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, online merchandising, shipping and fulfillment, reports and analytics, wholesale and B2B management SEO, security, mobile and social commerce integration affinity/auto-ship programs, integration with ERP and accounting systems such as MAS 90/200 channel sales integration with companies such as Amazon and eBay, eBook online sales features and a loyalty/reward points program.