Undergoes a Major Revamp undertook a major revamping for overhauling its website. Redesigning and restructuring of content and website design was the main objective of this endeavour. A waterfall approach to the restructuring of their website was considered to be the best approach for revamping the site. The new website promises easier navigation and enhanced interaction and more SEO-friendly structure.

New Delhi, India, October 31, 2012 --( Italics-a leading content writing company based in India, unleashed a brand new face of its website,, which recently was revamped on a large scale major.

The company, at present, delivers smart content writing services for businesses as well as independent clients. Till now the main focus of the website had been on allowing regular, relevant and referable information pertaining to communications and marketing space. Refurbishing of the existing site has enhanced the element of interactiveness. Since it’s a complete redesign that the company strategized upon, everything from the content to the design to the graphics and navigational structure have undergone a face-lift.

The new website not only aims at being a lot more interactive but also introduces an element of intuitiveness in the following ways:

- The architecture of the website has been fully refurnished. It’s not just fresh content for readers, but fresh content in fresh packaging.

- A new dynamic portfolio section has been added to the site showcasing work samples industry wise.

- A “quick contact” form has been introduced on the home page to make things simpler, faster and convenient for the user.

- A dynamic blog section, better navigational structure and certain fresh pages have improved the overall look and feel of the website.

“We are trying to up the value-add, which we have been delivering to our customers and clients alike for the past six years. With a new, revamped site our endeavour is to attract more clients through SEM and SEO. Also, the dynamic blog would act as both mouthpiece as well as knowledge center for all related to the business of content writing,” says, Harsh Vardhan Dutta, the founder of parent company italics. The revamp focused on three aspects: 1) Pulling visitors farther inside 2) Making visitors willing to revisit 3) Addressing the emotional quotient/ intuitive quotient of the website.
Divya Chawla