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New Study Demonstrates Business is Biggest Beneficiary of Gulf War Vets

Kathleen O. Beauchesne’s study shows “We are now poised as a country either to repeat the mistakes of the Vietnam era or to create the services and supports that our returning veterans deserve.”

Baltimore, MD, November 01, 2012 --( Visiting Research Fellow and author Kathleen O. Beauchesne says Gulf War vets “are more educated and more skilled than any other veterans from any other wars.” In her new book Gulf War Vets: The Richest of Resources, How American business can help the most educated, highest skilled military ever re-enter the civilian workforce (Outskirts Press, paperback, ISBN: 978-1-4327-9036-3, $33.95/Kindle, Nook, e-Book $9.99).

Dr. Beauchesne’s impressively thorough research shows the importance of corporate leadership in driving the civilian, the corporate and the military communities to support veterans of the Global War on Terror, especially those veterans who are returning from service in Iraq and Afghanistan.

Gulf War Era II veterans will return home en masse over the next few years and they will face the most challenging of job markets. Gulf War veterans are valuable to the work place because they are the nation’s next work force—they bring with them the value of their skills and education and the significance of their military training in areas like:

• teamwork
• excellent work habits
• dedication to mission
• connectedness to others in teams
• punctuality integrity
• respect for procedures and the
• importance of job performance.

This important study uses its own original survey research to identify ways business leaders can ensure veterans are successful on the job. Dr. Beauchesne’s survey used a select sample of respondents in the corporate world, in higher education and in the military to define the seven most important factors that act as a powerful dynamic for to ensure veterans stay on the job as productive employees.

The most important factor across all areas studied was Corporate Leadership. Corporate leaders can make a huge difference in hiring and retention of veterans, but to promote and support a veteran workforce, a CEO must indicate clearly that existing corporate policies, practice, and programs must be tweaked or changed—new ways of recruiting, engaging and retaining veterans’ talent put in place and implemented. The survey makes concrete recommendations about what all organizations can do to recruit, hire and train these men and women and support them in their re-integration into the workforce and society.

Gulf War Vets: The Richest of Resources is available on-line in paperback through Amazon and Barnes and Noble and at for a maximum trade discount in quantities of ten or more. Genre: Business and economics/organizational behavior/workplace culture/education

About the author:

Kathleen O. Beauchesne is a Visiting Research Fellow at the University of Pennsylvania, School of Social Policy and Practice, Social Impact of the Arts Project (SIAP). She received her doctorate in Social Welfare Policy from the University of Pennsylvania and throughout her career she has directed and led employee behavioral health programs in higher education at the Johns Hopkins Institutions and for private industry. She was the first director of the National Guard’s Psychological Health Program, a contract of the Ceridian Corporation. Dr. Beauchesne directs the Center for Corporate Research on Veterans and Employment located in Baltimore, Maryland. Beauchesne has published several articles on job-based behavioral health programs, organizational change, and work and personal life.

For more information or to contact the author, visit or via email

Media Contact:
Lisa A. Shenkle
VERB! Communications

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