Wildcat & Attitash Mountain Head to Boston Globe Ski & Snowboard Expo November 8–11

Pinkham Notch, NH, November 05, 2012 --(PR.com)-- Once again, both Attitash Mountain Resort and Wildcat Mountain will be among the many ski resorts attending the upcoming annual Boston Globe Ski & Snowboard Expo. Skiers and riders all over New England will gather in Boston to get excited for winter and to see or buy the latest gear, plan ski vacations, find one-of-a-kind lift ticket deals, and hear what’s new from attending resorts. “All skiers and snowboarders, as well as the ski areas and vendors that return year after year, look forward to this show,” said Attitash Mountain Resort Event Coordinator Corey Madden. When referring to the enthusiasm and excitement of attending skiers and snowboarders, Madden added, “The Boston Ski Show is hugely popular and all of us from Attitash and Wildcat working the show are as equally excited to talk about skiing, snow, what’s new, and to share what we are offering for special show discounts and deals this season.”

Both Attitash & Wildcat head to Boston continuing to message the vertical, value, & variety offered with season passes, discount cards, lift tickets, and gift cards valid for use at the two Mount Washington Valley ski areas located only 20 minutes apart. Representatives from both mountains will also be sharing what’s new including the free learning area, surface lift, and relocated Abenaki Park area at Bear Peak; a surface lift installed at Wildcat; and snowmaking improvements, value-based Learn2 Ski or Snowboard initiatives and a new stunt airbag that will be set-up and scheduled for use regularly throughout the season at both mountains.

One of the more anticipated returning specials for Attitash and Wildcat are $125 gift cards that can be purchased for only $100. “We’ve had tremendous success selling the gift cards with the show-only associated bonus offer,” said the Attitash Mountain Resort and Wildcat Mountain Director of Marketing Thomas Prindle. “Essentially, our customers can purchase the gift card for $100 and we give them back $125 to spend toward tickets, food, ski school lessons, lodging, and more when they visit Attitash and Wildcat.” In addition, both resorts are excited to bring back the Vertical Value Card which offers up to a 50% discount off lift tickets all season long. For the cost of $89, the Vertical Value card includes the cardholder’s first day lift ticket for free and a 10 – 50% discount off regular full-day ticket rates all season long. The Vertical Value card also allows the cardholder to bring a friend to either resort on non-holiday Wednesdays all season long and that friend can purchase a ticket at half the normal midweek full-day ticket rate.

New this year, Attitash & Wildcat also plan to unveil additional new Boston Ski Show-only specials with details to be announced at the start of the show. In addition, both resorts will also be giving away custom-made Attitash and Wildcat Mountain recyclable shopping bags, posters, stickers, and more to show attendees who stop by to hear about what’s new and to purchase any of the show-only specials. The show, taking place in Boston at the Seaport Convention Center, begins at 3 p.m. Thursday, November 8 and will have show hours daily through Sunday, November 11. Attitash and Wildcat Mountain will be located in booths 180-182. A ski show event schedule and admission coupon is available or tickets can be purchased online at bewisports.com.

Attitash Mountain Resort, located in the Mount Washington Valley, most recently earned a spot among SKI Magazine’s Reader Resort East’s Top 20 Ski Areas. Offering two distinct mountains, Attitash and Bear Peak, and one of New England’s most advanced snow making systems, Attitash is known for its signature terrain parks, ski school and children’s programs, open-glade terrain, après entertainment, family value, the year-round mountain coaster attraction, and quality slopeside accommodations featuring the Attitash Grand Summit Hotel. For further information, please visit www.attitash.com or call 1-800-223 SNOW.

Wildcat Mountain, located in Pinkham Notch, is home to New Hampshire’s most powerful quad summit chair lift and is renowned for its high summit elevation over 4,000 feet and greater than 2,100 vertical feet of skiing and riding; longest novice trail in the state at just under 3 miles; and proximity to Mt. Washington that contributes up to 200 inches of snow and a long winter/spring season annually. Wildcat Mountain has consistently been rated #1 Scenery and most recently earned a spot among SKI Magazine’s Reader Resort East’s Top 20 Ski Areas. For further information, please visit www.skiwildcat.com or call 1-888-SKI WILD.