Khojguru.com Launches New User Interface

Delhi, India, November 07, 2012 --(PR.com)-- With the growing e-commerce industry in India, the biggest challenge for the top players is to maintain high growth rates while ensuring a reducing customer acquisition cost. The major online players are using innovative ways to ensure business growth and new customers.

Apart from innovations, the business are also relying on the time tested formula of coupons and discounts. Discounts are an integral part of any organized retail business and it is not any different for ecommerce businesses.

Khojguru a leading coupon business in India has been promoting over 100 ecommerce business for the past 5 years. The company has seen the trends change and have changed to ensure it remains relevant for its users and clients.

During the initial stages of the e-commerce boom in India most of the businesses promoted very aggressive offers through Khojguru. They did not worry about the costs involved because all that they focused on was customer acquisition. Khojguru provided the perfect fit with its easy to browse interface and a huge dedicated user base of over 1 million.

The offers were pushed to the potential customers and they took it immediately as the net price after discount made the product so cheap that it was almost impossible to resist.

For almost 2 years the industry bled for customer acquisition. However, in late 2011, questions were raised as to the means used by the ecommerce companies to grow. The was pressure for the investor's end as well to curb unnecessary expenditures. This led to a decline on the aggression of the coupons and their frequency.

Many ecommerce players started posting deals and offers on their own websites and waited for the customers to find those deals. The requirement changed from push to pull.

Identifying the change in the market Khojguru swiftly changed its interface to suit such requirements. The new interface make it very easy for the user to find an offer based on the category of interest.

Since, the market is moving towards pull model, the interface is also optimized from the point of view of search engines. From almost no existence on search engines for coupons, Khojguru today is among the top search results on almost all coupons related queries.

One such example is when you search for homeshop18 coupons. Khojguru, a homeshop18 coupon partner, ensure that they aggregate the offers based on category and products of interest and make them easy to search on the web and also communicate about them through email to interested people.

Over 2m users are reached with such communication every week and results in sale of above $1mn. This makes this channel one of the most cost effective channels to drive sales in India for the ecommerce industry.

Khojguru strives to provide high quality and easily accessible offers to consumers through innovative, differentiated and demonstrative coupon experiences on Internet, mobile and TV.