Rockwell Automation Appoints Asia-Pacific Connections as Its PR Agency of Record for FY2013

Singapore, Singapore, November 07, 2012 --( Today, Rockwell Automation, the world’s largest company dedicated to industrial automation and information, appointed Asia-Pacific Connections (APC) to provide strategic counsel and establish significant relations with influential Singapore-based media.

As the Milwaukee, Wisconsin-based, NYSE-traded giant expands its market share and footprint in Singapore as the hub for Southeast Asia, APC will collaborate with Rockwell Automation to enhance the company’s brand awareness by leveraging its leadership in broad industrial-automation offerings to B2B organisations. The focus will be on positioning the company as the trailblazer in smart, safe and sustainable operational excellence, transforming manufacturing and making customers more productive and the world more sustainable.

APC will develop critical relations with key media from business and vertical trade publications in the chemical, construction, energy, engineering, food and beverage, government, life sciences, manufacturing, marine, pharmaceutical, technology and water industries.

To kick start the programme, APC will provide services to optimise Rockwell Automation’s investment in OSEA2012, the 19th International Oil and Gas Industry Exhibition and Conference. Rockwell Automation will have a booth showcasing its Integrated Information and Power & Safety solutions for optimised operations’ performance, where APC will facilitate media interviews. In addition, Rockwell Automation’s Global Director of Oil and Gas Industry, Eric Fidler, will be speaking at the conference where APC will manage all media centre activities.

"We are confident that APC's contacts and creative strategic thinking will enable us to achieve our objectives as we seek to grow our share of voice with our target media. We look forward to working closely with the APC team in the coming year,” said Anne Chng, Marketing Communications Manager SEA, Rockwell Automation Southeast Asia Pte Ltd.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs about 22,000 people serving customers in more than 80 countries.

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Asia-Pacific Connections Pte Ltd for Rockwell Automation
Cindy Payne
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