Unilabplus Releases BlueDar, a Complete Bluetooth Proximity Marketing Tool

London, United Kingdom, July 17, 2007 --(PR.com)-- Unilabplus UK today announced the latest release of their Bluetooth Proximity Marketing Software. Using the BlueDar software, a business will have the ability to easily can transfer any information or advertisement to a mobile phone or PDA. It's even possible to sell products or create prize games.

Many different types of digital content can be delivered to consumer's handsets – for example video clips, images, mp3 files, evouchers, ebusiness cards, event reminders, ebrochures, java games – and unlike SMS, the sending of files via Bluetooth is free.

“There are a number of ways our products can be used to benefit your business – by delivering content directly to consumers’ mobile phones”, said Managing Director, Stefanos Cunning, “you can increase the impact of any outdoor advertising campaign or add an interactive element to your exhibition or event.”

The software includes capabilities to:

Adds an interactive element to outdoor campaigns, exhibitions and events, retail premises
Lets consumers interact with with company brands in an innovative and engaging way
Opportunity for viral marketing as consumers can forward content on to friends
Content saved in consumer’s mobile phone ensuring content impressions extend beyond campaign period
Drives response – evouchers and unique urls/telephone numbers drive consumers to your retail outlet, call centre or website
Increases impact of outdoor campaigns and improves brand recall
Free to send and receive information via Bluetooth
Fully trackable - reporting provided on the number of customer interactions. Unique call to actions ie url, telephone numbers, evouchers can measure the responses to the interactions

BlueDar will be delivered complete and ready-to-go. Please see http://www.unilabplus.com/Bluetooth-Applications.aspx

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