New Rap Song Takes Aim at Pharmaceuticals

A new song called Pillagers by New Jersey rappers Sudden Death pokes fun at the pharmaceutical industry. The song spoofs the constant barrage of advertisements for new drugs and contains a mock ad for a fictional product called Liquiplox. The song quickly became a number one hit on the nationally syndicated Dr. Demento Show.

Hardyston, NJ, July 21, 2007 --( A new song by New Jersey rap group Sudden Death takes aim and fires at drug companies and their seemingly endless barrage of new products. The song, called Pillagers, tells the story of a man who is taking about two dozen pills for things from flatulence to soft eyeballs and who has been told by his doctor that he must now take another pill for his mood swings. Meanwhile at the drug company the board of directors is brainstorming about new products they can sell to keep their stock price up because the projected $7 trillion in sales of their new product isn't enough. The result is Liquiplox.

Liquiplox, much to the man's relief, isn't a pill. It's a "liquid solution that relaxes the lining of your throat making it easier to take pills." Of course this great product comes with a host of side effects which are told in rap form.

"Side effects include headache, runny nose, drowsiness and a rash/ a sugar high, bloating, and an absence of cash/ vomiting, abdominal cramps and diarrhea/ and an overwhelming urge to buy a couch from Ikea."

"I really had fun with the side effects," says Tom Rockwell, author of the song and Sudden Death's front man. "A lot of the things that are said are things that I've actually said to the television while mocking some of the drug commercials that I've seen."

"Liquiplox isn't for everyone. People without health insurance or who otherwise may be unable to pay should not take Liquiplox," the song says. "Do not stop taking any of your other medications without consulting your doctor as this may cause an unsafe drop in our profit margins."

The song was intended to be funny and was first released as a free download at The Funny Music Project's web site: The FuMP, as it's known, releases two free songs per week under a Creative Commons license. That means users are free to download the song, play it on podcasts, make fan videos, and even give copies to their friends without fear of reprisal. The FuMP is produced by FIDIM Interactive, LLC who also represent Sudden Death as their record label.

The song was then picked up by legendary radio DJ Dr. Demento and immediately became the most requested song on the show. It stayed at #1 for three weeks making it one of the most requested songs so far of the year.

Pillagers will be included on The FuMP Volume 3 compilation CD which will be available in mid July at The FuMP's web site, in iTunes, and in some retail stores.

Sudden Death will be appearing at the Internet Cafe in Red Bank, NJ on Saturday, July 28th along with Julz-A, Ever Changing Stone, and RAn dOM. Doors open at 6:00 pm.

On the web:
Sudden Death -
The Funny Music Project -
FIDIM Interactive, LLC -

FIDIM Interactive, LLC
Tom Rockwell