Soho House to Offer Permission to Get Dirty

Slate NYC is an eco-luxury wardrobe renewal company. Already a sensation according to The Wall Street Journal, Daily Candy, New York Magazine, and the New York Sun, the company offers high-end laundry and dry cleaning services to customers all over Manhattan. Utilizing eco- and skin- friendly technologies Slate NYC offers an alternative to the harsh, toxic chemicals that most dry cleaners use. Beginning this August, guests of the Soho House hotel will have Permission to Get Dirty.

New York, NY, July 31, 2007 --(PR.com)-- This August Soho House NY, the private members club and hotel in Manhattan’s Meatpacking district, will begin offering its hotel guests Slate service. In an unprecedented move in the hospitality industry, a luxury hotel will offer branded laundry and dry cleaning services to its guests.

“Soho House is a pioneer, an innovator, and a fantastic brand,” said Miguel Zabludovsky, CEO of Slate NYC. Soho House offers 24 rooms, offering guests a unique combination of luxury and style complemented by the latest in technology and services.

The move comes as hotels “begin rolling out all sorts of green programs”, according to the New York Times, “[…] because their business guests in particular are demanding it”. "We love the idea" said Charlie Irons, Soho House General Manager.

Instead of the often-confusing dry cleaning and laundry form, guests will enjoy a simplified menu of services tailored for different needs. Guests who travel frequently to Manhattan can choose Slate Suitecase (TM), which allows them to leave their clothes, along with their toiletries, with the hotel when they leave and have them cleaned, stored, and delivered in time for their next arrival, all for a flat fee.

Slate NYC is an eco-luxury wardrobe renewal company. Already a sensation according to The Wall Street Journal, Daily Candy, New York Magazine, and the New York Sun, the company offers high-end laundry and dry cleaning services. Utilizing eco- and skin- friendly technologies Slate NYC offers an alternative to the harsh, toxic chemicals that most dry cleaners use. The company pioneered prix-fixe pricing, which has eliminated confusion and simplified the dirty clothes equation.

Carlos Vasallo, PR Coordinator
carlos@slatenyc.com
T. 800 573 8459

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Slate NYC Inc.
Carlos Vassallo
800-573-8459
www.slatenyc.com
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