There's a New Pig in Town

Skinny Pig makes its debut in Singapore.

Singapore, Singapore, November 29, 2012 --( Foodies can now join Skinny Pig on his eating adventures around the world. Skinny Pig is an iPhone game, which features a pig who loves to travel and sample the local delicacies. Each set of levels features a different country, and lo and behold, the country’s favourite local dishes fall from the sky.

The objective of the game is to get Skinny Pig to catch as much food as possible, while avoiding obstacles like the sun, coconuts, spikes and bombs. The first country featured in the game is Singapore – which is well-known as a food lover’s paradise.

“It would not be an understatement to say that mobile devices have become part and parcel of our daily lives. Skinny Pig is a game you would like to have in your pocket, which you can play to pass the time, but it also strikes an emotional chord as it features our favourite foods, and reminds us of that trip we took,” said Jim Wagstaff, Co-Founder of Jam Factory Pte. Ltd., the creators of Skinny Pig.

“I believe there is a Skinny Pig in all of us. Food is so much a part of our lives, and of the journeys we take around the world,” said Yvonne Soh, self-confessed “Skinny Pig.”

The website tells the story behind Skinny Pig and how he became skinny. For cooking enthusiasts, recipes of the foods featured in the game can also be found on the website. In addition, a Skinny Pig Run to Eat Group has also been formed in Singapore, where Skinny Pig runners will meet each week to run to their favourite local food stalls.

Skinny Pig is currently available for free on the iTunes app store. The only country featured now is Singapore, but a new country will be added each month.

About Jam Factory

Jam Factory is a global consulting, training and applications development company. Headquartered in Singapore, Jam Factory enables individuals, teams, organisations and businesses to be more effective through the delivery of coaching, development and technology. Skinny Pig is a special interest project for Jam Factory, whose owners love running, eating and having a good time.
Jam Factory Pte Ltd
Yvonne Soh