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Shopping Plugin Connects Facebook with Most Popular E-Commerce Platform

CoupSmart adds new extension for Magento users to drive sales from their fan pages.

Cincinnati, OH, December 07, 2012 --( Brands relying on their Magento shopping cart and eCommerce software for some, or all of their sales have a new tool to convert Facebook fans into customers on their website. CoupSmart, a social marketing system for businesses, has published a free eCommerce extension to their Smart Deals app allowing fans to redeem a special offer via a brand’s Facebook page with a single click.

Smart Deals is one of several CoupSmart offerings used by social media managers and ad agencies to repeatedly drive measurable revenue from the fan pages they manage. The app was built to deliver trackable coupons to fans in a social and shareable way that motivates purchase. Now, instead of providing a physical coupon or special offer to redeem in a brick & mortar location or emailing a code, brands needing an eCommerce solution can send fans directly from Facebook to their shopping cart with discount already applied.

The plugin will be offered for free as a part of CoupSmart’s Smart Deals app found in the Facebook App Center. Magento users will also be able to access the plugin for free from their account on Magento’s website.

“It’s free because we want as many businesses to benefit from it as possible”, says Blake Shipley, Founder/CEO of CoupSmart. “One of the questions we are regularly asked is how our coupons can function to drive traffic to online stores. This is the answer. We see this plugin not as a new offering, but as simply an extension to make our current offering even more productive.”

The long-term value of CoupSmart’s system lies in the technology implemented within each coupon or special offer. Fans interact with a brand’s social deal by sharing, and/or redeeming it. Unique codes track each action to the specific fan using it, and with the demographic and psychographic data provided through Facebook, a more complete picture of the customer is delivered to clients. CoupSmart’s system then provides an easy way to analyze the data and follow up with more targeted, relevant offers that inspire loyalty and continue to drive purchases.

The Magento eCommerce plugin is flexible and works with Magento’s built-in discount system. This allows the shopping cart to pre-populate with a specific item and/or discount already determined by the seller within Magento and take the customer to the checkout page, item details page, or a custom page to suit the promotion. Customers experience a seamless transition from the brand’s Facebook page to their website shopping cart, and will see the deal they claimed automatically applied upon checkout.

For additional information on the news that is the subject of this release, or to request a demonstration of CoupSmart’s technology, contact Sean Grace or visit

About CoupSmart
CoupSmart is a social marketing system that allows businesses to bridge the gap between offline and online customers and create a measurable, recurring revenue stream from their social media efforts. CoupSmart was started to bring about the vision of making coupons that continue to work for businesses after distribution. The system focuses on collecting the right data from fans and then automating the remarketing process to deliver the right offer at the right time.
Contact Information
Sean Grace

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