Concord, MA, December 10, 2012 --(PR.com
)-- How can bankers identify and integrate important trends and breaking news into their business client conversations? A Twitter feed, launched by consulting and bank sales training firm Clarity Advantage, is a new resource available to business bankers that pairs the latest issues affecting business owners’ operations with questions to ask during sales conversations.
On Tuesdays and Fridays each week, the company’s president, Nick Miller, picks a current event business owners should be considering or addressing and tweets a synopsis along with a related, high-impact question. In their sales conversations, business bankers can discuss the event and ask the related question to stimulate a more meaningful conversation with their prospects and clients.
“Our 20+ years of experience working in the business banking industry shows that business owners expect their bankers to contribute something positive to their businesses in every conversation,” says Miller. “We came up with the idea of the Twitter feed as another tool to help business bankers take a more strategic look at their prospects and clients, understand their challenges and opportunities, and help them more powerfully.”
Business bankers can view Clarity Advantage’s past tweets and follow the company to receive new tweets in real time at https://twitter.com/Clarity_Adv. Clarity Advantage’s Twitter handle is @Clarity_Adv.
About Clarity Advantage: Consulting and bank sales training firm Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees. Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. Clarity also assists banks with consumer sales and cash management sales. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” view how-to videos and webinars on demand, and download articles and tools.