Harrisburg, PA, December 11, 2012 --(PR.com
)-- The Perlite Institute, the international trade association dedicated to perlite, has established a presence on Facebook and LinkedIn. The organization expects a presence on these channels to increase engagement and boost awareness about perlite among customers, prospective members and the general public, among others.
“Facebook and LinkedIn provide the Perlite Institute with another means of sharing information and facilitating discussion among our members and perlite users around the world,” said Alison Evans, communications manager for the Perlite Institute.
Although these pages have just gone live, the Perlite Institute is already seeing engagement, with visitors using them as a forum to ask technical questions about perlite, its properties and uses in various industries.
“We’re encouraged by the early interaction we’ve seen and look forward to seeing involvement grow as more people become aware of our presence on Facebook and LinkedIn,” Evans continued.
About the Perlite Institute:
Perlite is one of nature’s most versatile and efficient minerals. Its unique characteristics of being lightweight, sterile, insulating and fireproof make it an excellent choice for such diverse applications in construction, filtration, horticulture, industrial and insulation markets. Members of the Perlite Institute work together to learn the most efficient and effective ways to produce market-ready perlite, to build awareness among target industries of perlite's incredible potential and to research and then communicate the mineral's properties to end-users.
Alison Evans, Phone: 717-238-9723
For more information about The Perlite Institute, visit www.perlite.org, Facebook, or LinkedIn.