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Receive press releases from FashionPond: By Email RSS Feeds: Steps Up Its Style with a New Look Logo has recently revamped their logo. The new logo reflects their growth as a company and the opportunities they give to emerging brands and new designers.

San Francisco, CA, December 10, 2012 --(, an online retailer of designer jewelry, has recently redesigned its logo to better reflect the growth of the company and their work with emerging brands. was launched in 2011. In their original incarnation as a small and local operation they used a stylized flower as their logo. Now that they have experienced an unprecedented level of growth and become one of the most quickly growing designer art jewelry importers their new logo features a mature tree.

The redesign of the logo is an apt metaphor for the history of itself. Their original logo featured the company name with a flower. The new logo is a spreading tree, with leaves blowing in the wind. The new logo design incorporates elements of the previous logo, most noticeably the yellow flower center surrounded by concentric rippled rings. The new logo is reflective of’s aesthetic, being clean and simple yet still distinctive and recognizable. In many ways, the new logo has grown from the old, thereby demonstrating the growth of the company itself.

Another way in which supports growth is through its support and promotion of lesser known brands and new designers. By giving a wider platform to the work of these artists they both increase their reach and provide customers with access to one-of-a-kind, distinctive and high quality pieces of art jewelry. A spokesperson for reaffirmed their commitment to showcasing the work of small designers, saying “No matter how big we get, we plan to work with small brands and emerging artists. There are plenty of companies that represent the big brands.” seeks out cutting-edge fashion art jewelry from across the globe to bring new and unique pieces to a wider audience. Countries in which their featured designers operate include Thailand, Brazil, Peru, Belgium, Poland and Israel. Choosing to buy a piece of art jewelry from allows customers to support independent artists and designers while also benefiting from carefully crafted and attractive jewelry designs. Their distinctive and beautiful craftsmanship makes them sure to be admired, whether worn as statement pieces or as part of an everyday outfit.

Their collections feature a wide range of price points, with the Claudia Lira collection, for example, priced from $70 to $400. Earrings range in price from $30 for daisy earrings from Vessel International to $302.50 for petal earrings from Mysterium. Rings from Prodesso start at $67.50, while their top-priced item is an exquisite silver rose leaf pendant at $253.25. With jewelry one of the most popular gifts for all occasions and kinds of relationships, the fine designs at make wonderful gifts for work colleagues, business contacts, romantic partners, friends and loved ones. They are also popular for personal purchases due to the distinctive nature of the designs and their range of pieces suitable for a variety of different budgets.

FashionPond’s new logo is an excellent reflection of both their growth as a business and their ethos of a company. As they grow themselves they are supporting the development of small brands and independent new designers.

About FashionPond: Bringing designer jewelry from all over the world to their customers, focuses on new brands and emerging designs to give exposure to beautiful and unique pieces. Their range of collections can be purchased at their website
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Alexandra Weiss

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