Goa, India, December 11, 2012 --(PR.com
)-- The average room rate per night during the new year season (2012-2013) will increase by a whopping average of 91%. And the average room rate per night during the peak season (excluding new year's eve) shows an increase by an average of 55% from the regular season rates. The data was analyzed from 100 Goa hotels with available rates from Sep 2012 to June 2013.
It is not uncommon for any hotelier across the world to increase the per night tariffs during season time, however, hoteliers in Goa break all records every year during New Year season. The surprising part, however, is that even with a whopping increase in tariffs, the tourist flux during this season do not slide. Hoteliers justify the increased tariffs based on the fact that this is the only time during the year they do business. It is observed that over 70% of the annual business for Goa hotels comes during the period of New Years eve. And this is because the tariffs almost double during this period. For some hotels, the tariff may even quadruple. This is true to smaller hotels located around the popular beaches like Calangute, Baga, Candolim and Colva. However, the hotels around less visited beaches in extreme north or toward south Goa maintain an almost consistent rate structure around the year.
There are 4 defined seasons in Goa according to which the rates of hotels change—the off season that runs from 1st Apr to 30th Jun, the monsoon season that run from 1st Jul to 30th Sep, the peak season that runs from 1st Oct to 22nd Dec and 5th Jan to 31st Mar, the Christmas-New Year period that runs from 22nd Dec to 5th Jan. Many hotels in Goa also divide the the X-mas-New Year period into 2—from 23rd Dec to 27th Dec (the X-mas period) and 28th Dec to 5th Jan (New Year period). To simply put it the rates are highest in the New Year period. The 91% increase is observed from peak season rates to New Year period rates. The rates during the peak season are already high and the increase by 91% during new year is observed over and above these already high rates.
To put this into perspective, a typical 2 star hotel (and 2 star hotels are the ones who show maximum increase in their tariffs from peak season to new year period) that is available at GBP 30 or about INR 2500 per night during peak season of 1st Oct to 22nd Dec is available at double the rates i.e. GBP 60 (or INR 5000) per night. The highest rate increase is seen in a 2 star Goa hotel (name not disclosed due to confidentiality reason), the rates from GBP 32 to GBP 104, an increase by 221%.
How does this affect the hotel occupancy? Surprisingly, the hotels in Goa are fully booked during the new years and one has to reserve a room at least a month in advance to ensure a new year celebration in Goa. The peak period of New Year and X-mas accounts to more than 70% of the annual earnings of especially small hotels. While the luxury hotels like Taj, ITC, Ramada, Leela etc rely on the year round marketing activities and corporate tie-ups, smaller 2 to 3 star hotels and cottage accommodations in Goa either rely on charters who are repeat customers or walk-ins during the season time. Every year, Goa falls short of rooms due to increased traffic during the new year season. Despite many new small and big hotels cropping up every year in Goa, the supply still seems to be far behind the demand.
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